Theresa Liao

Theresa Liao leads initiatives to shape content and design at ASAPP. With over 15 years of experience managing digital marketing and design projects, she works closely with cross-functional teams to create content that helps enterprise clients transform their customer experience using generative AI. Theresa is committed to bridging the gap between complex knowledge and accessible digital information, drawing on her experience collaborating with researchers to make technical concepts clear and actionable.

CX & Contact Center Insights
Generative AI for CX
Why ASAPP
Customer Stories

How JetBlue aligns costs, culture, and AI for CX success

by 
Theresa Liao
Article
Video
Dec 19
2 mins
7 minutes