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Product

The GenerativeAgent® Platform

Fully automate customer interactions with the most capable AI customer service agent you’ve ever met. GenerativeAgent resolves complex customer issues on its own over voice or chat.

Overview of all Products

Features

Human in the Loop

Reduce transfers and speed resolution with HILA™

Safety & Security

Enterprise-grade guardrails and data protection measures

Conversation Monitoring

Monitor quality in real time to ensure accuracy

Testing & Simulation

Test real customer scenarios before going live

ASAPPMessaging

Scale digital capacity and self-service at a lower cost to serve with the AI-native chat solution

AutoSummary

Reduce handle time with post-interaction summaries on every interaction

AutoCompose

Automate personalized agent responses at every turn of every conversation

AutoTranscribe

Transcribe every call with unmatched speed and accuracy to enable QA

Explore ASAPP

Overview of all products

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Discover how ASAPP helps CX teams handle more interactions, resolve issues faster, and improve customer satisfaction—without adding headcount.

Solutions

How we can help

Discover real-world use cases and learn how ASAPP can help you drive better outcomes in your contact center like faster resolution, increased efficiency, and improved customer satisfaction.

Industry

Travel & hospitality

Insurance

Financial services

Retail

Telecom

Utilities

Healthcare

How we help

Self-service insights

Quality assurance

Real-time agent assist

CSAT improvement

Figuring out how to get started with a generative AI agent might seem like a daunting task. But it doesn’t have to be. We make it simple with a reliable, data-driven approach to identify interaction types with high automation potential.

Resources

All Resources

Explore the latest in AI research and CX innovation. See how machine learning can help optimise agent efficiency and improve customer experiences.

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Events

Come meet ASAPP in-person at an AI or CX event near you.

Blog

The best place to learn the latest and greatest in contact center AI.

Webinars

Experts cover critical trends shaping AI-powered customer service.

eBooks

Explore downloadable content on reimagining customer service with AI.

Product Resources

Want to share ASAPP with your team? Download shareable resources here.

Documentation

Find information on how to use ASAPP as a platform or integration.

Contact Center AI Guides

Dive deep into strategy and tactics for AI-automated customer service.

Guide to AI Customer Service Agents Evaluating Generative AI Agents Safety with Generative AI Agents Buyer’s Guide to CX AI Agents

Why ASAPP

Why ASAPP

We’ve redefined the human-AI relationship for increased contact center capacity at a lower cost. We’ve built the roadmap to value realization.

Why ASAPP

About Us

We help solve the toughest problems in customer service.

ASAPP in the News

Follow along with notable moments and milestones.

Partnerships

Our partner network helps you deploy AI and integrate quickly.

Patents

ASAPP is pioneering research with 64 backed patents (and 35 pending).

Research Papers

In-depth thinking on AI and the future of customer service.

Inspired by large, complex, data-rich problems, ASAPP goes beyond basic automation to redefine the role of AI in the contact center. See how you can expand contact center capacity.

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Generation

Generative AI for CX

GenerativeAgent

Measuring Success

MessagingPlatform

Model Compression

Papers

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Why ASAPP

October 3, 2025

Priya Vijayarajendran, CEO of ASAPP, on AI-Powered Contact Centers & Scaling from Engineer to CEO

Priya Vijayarajendran, CEO of ASAPP, on AI-Powered Contact Centers & Scaling from Engineer to CEO

October 1, 2025

Why AI Automation Isn’t About Replacing Workers—It’s About Scaling Human Potential

Why AI Automation Isn’t About Replacing Workers—It’s About Scaling Human Potential

September 30, 2025

ASAPP SVP of Product on Colin Shaw's, The Intuitive Customer Podcast—AI That Listens: Why Real-Time Feedback is the Future of Customer Experience

The Intuitive Customer

ASAPP SVP of Product on Colin Shaw's, The Intuitive Customer Podcast—AI That Listens: Why Real-Time Feedback is the Future of Customer Experience

September 25, 2025

ASAPP CEO, Priya Vijayarajendran, named in AI Elite 2025: Top 5 Executives Shaping the Intelligent Enterprise

ASAPP CEO, Priya Vijayarajendran, named in AI Elite 2025: Top 5 Executives Shaping the Intelligent Enterprise

September 25, 2025

The Grounded Visionary: How Priya Vijayarajendran is Building a Legacy of Intelligent Purpose

The Grounded Visionary: How Priya Vijayarajendran is Building a Legacy of Intelligent Purpose

September 16, 2025

ASAPP Expands GenerativeAgent Platform to Redefine the Future of Customer Experience

ASAPP Expands GenerativeAgent Platform to Redefine the Future of Customer Experience

September 15, 2025

Elevating Enterprise Customer Interactions Using ASAPP’s AI-Native Platform and Amazon Bedrock

Elevating Enterprise Customer Interactions Using ASAPP’s AI-Native Platform and Amazon Bedrock

ASAPP mentioned in report: Your New Contact Center Co-Worker? AI. Your New Job? More Human Than Ever.

ASAPP mentioned in report: Your New Contact Center Co-Worker? AI. Your New Job? More Human Than Ever.

Priya Vijayarajendran, CEO of ASAPP, talks customer service AI on Techstrong.tv

Priya Vijayarajendran, CEO of ASAPP, talks customer service AI on Techstrong.tv

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Product

Overview GenerativeAgent®Conversation Monitoring Human in the Loop Safety & Security Testing & Simulation ASAPPMessaging AutoSummary AutoCompose AutoTranscribe

Industry

Financial Services Insurance Retail Travel & Hospitality

Solutions

Real-time Agent Assist Self-service Insights Quality Management CSAT Improvement

Results

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