Why ASAPP?
We’ve redefined the human-AI relationship for increased contact center capacity at a lower cost.
A new approach to human-AI collaboration
Contact centers across the globe use AI to support agents who serve customers. That improves efficiency – a little. But there’s a limit on those efficiency gains.
The limitations of agent augmentation
When every agent is tied up in a customer conversation, the next customer has to wait on hold. And the next. Until an agent is free. That degrades the customer experience, overwhelms your contact center, and keeps costs high.


Unlocking limitless capacity
Humans don’t scale easily. But AI does. So we had an idea – what if you could use humans to support AI agents instead of the other way around?
We built GenerativeAgent to do exactly that. And we redefined human-AI collaboration in the process.
Scale with AI, manage with humans
GenerativeAgent sets a new standard for service at scale. No matter how many customers call or chat at the same time, it answers right away and resolves their issues on its own.
It knows when it needs help and how to ask a human agent for what it needs. You get the benefits of human judgment combined with the scaling capacity of AI. That means:

The roadmap from vision to value
Realizing value with an AI agent takes more than a compelling vision. It takes the right tools and guidance to help you move forward safely and confidently. That’s why we’ve also built the roadmap to value realization for your enterprise. It’s a proven path that maximizes value at every step.
Target
Our data-driven approach identifies use cases with the most automation potential for your contact center.
Set up
Easy integrations and intuitive, user-friendly controls get your team up and running fast.
Test
Testing and simulation tools help you test at scale, fine-tune performance, and launch with confidence.
Supervise
Use Human-in-the-Loop Agents to improve performance and expand your AI agent’s capabilities.
Monitor and optimize
Real-time conversation monitoring, quality dashboards, and data feeds guide optimization efforts.
When you’re ready, return to step 1 to identify additional use cases for expansion.
Who we are
ASAPP was founded with a singular mission – to solve the toughest problems in customer service with AI.
Pioneering research
Backed by 64 issued patents (plus 35 pending), our team delivers ongoing advancements and innovation.
Built for CX
To tackle complex customer service issues, we build solutions for the agents, managers, and quality analysts who need them.
Safety by design
We don’t just wrap safety mechanisms around our AI. We design and build solutions from the ground up with AI safety as a key component.