Why ASAPP?
Built for intelligent, fast, and safe customer service that’s powering the agentic enterprise.
A smarter way for people and AI to work together
Enterprises don’t need another assistant or routing system. They need intelligent execution, with AI doing the work and humans in control.
Resolve customer issues end-to-end
ASAPP CXP is not just one tool. It’s the enterprise foundation for intelligent action, bringing rules, AI thinking, and human review together.
Your customers get immediate, accurate answers
Your team spends less time putting out fires
Work runs smarter, not harder

Unlock limitless capacity with AI agents
GenerativeAgent is the customer-facing AI agent that understands, reasons, and acts like your best human agents. It powers ASAPP’s CXP with intelligence that turns every interaction into a fully resolved outcome.
Be there for your customers 24/7
Absorb spikes without burning out your agents
Maintain continuity and brand voice across channels

Scale with AI, manage with humans
Deliver fast, accurate resolutions with full enterprise control. AI can work with Human-in-the-Loop Agents for approval or guidance without escalating a call so you get:
Faster service and fewer escalations
Lower cost-to-serve
Built-in accuracy and policy compliance

Reduce effort, not service quality
CCaaS systems route. Conversational AI platforms talk. Legacy systems cannot reduce reliance on humans without sacrificing quality. ASAPP solves this. Get better, faster resolutions with the platform that:
Executes multi-step workflows
Uses intelligence from past interactions to improve the next
Applies policy with auditability
Coordinates across all your systems and tools

Roadmap from vision to value
Adopting artificial intelligence in your enterprise in a safe, predictable, and scalable way enables risk reduction, accelerates results, and provides a repeatable path for expansion.





Who we are
ASAPP delivers measurable impact with enterprise technology that has been proven through massive, live workloads at Fortune 100 companies.
Obsessed with value creation
Everything we do is centered around creating value for you and your customers. We take a consultative approach to achieve quick deployments and ground our partnerships in real results, not abstract promises.
Built for CX
We are purpose-built for contact centers and enterprise-scale service operations.
CXP gives agents, supervisors, and analysts tools that actually improve performance. It combines multi-turn reasoning, deep system workflows, domain-specific guardrails, and high-volume concurrency.
Pioneering research
We deliver higher accuracy, better reasoning, and lower risk through proven research and real-world deployment.
With 64+ patents in reasoning, orchestration, and interaction intelligence, we push AI where enterprises actually need it most: accuracy, governance, safety, and action at scale.
Safety by design
Everything we do is centered around creating value for you and your customers. We take a consultative approach to achieve quick deployments and ground our partnerships in real results, not abstract promises.
