ASAPP Product Resources | Product Guides, Summaries & Features

The agentic AI ecosystem for customer service

A framework for understanding AI agents in customer service and enterprise agentic ecosystems.

Solving the AI agent reliability problem with Step-Based Flows

See how ASAPP CXP Step-Based Flows combines natural AI conversations with deterministic workflows for reliable AI for CX.

How ASAPP approaches safety and security

See how ASAPP delivers trusted AI agents with security by design, governance controls, and human expertise built into the workflow.

JetBlue shares results powered by CXP GenerativeAgent

See how CXP GenerativeAgent powers JetBlue's Amelia 2.0 to deliver high CSAT and stronger first contact resolution

Interaction Intelligence Repository Overview

See how ASAPP CXP turn every customer interaction into measurable performance lift

Why CXP? Differentiators overview

See how ASAPP's Customer Experience Platform differ from other contact center AI solutions.

Why ASAPP

See how ASAPP's agentic AI platform orchestrates AI agents, human expertise, and enterprise systems to resolve customer issues.

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ASAPP’s vision for agentic AI and a unified experience layer

Explore ASAPP’s vision for agentic AI and a unified experience layer for the future of customer experience.

The Customer Experience Platform for the agentic enterprise

ASAPP CXP gives you a personal AI agent for every customer that resolves autonomously, governs safely, and makes CX a growth engine.

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Safety & Security on ASAPP Customer Experience Platform

Our framework ensures your AI-powered customer experiences are always secure, compliant, and trustworthy.

Why ASAPP GenerativeAgent

See how you can increase contact center capacity with a fully autonomous virtual agent that solves like a human and scales like software.

Interaction Intelligence Overview

Turn every conversation into intelligence with AI that remembers. Create a single, lifelong customer record with everything from intent to conversation to context.

Human-in-the-loop agent (HILA®): supporting AI supporting customers

See how ASAPP's human-in-the-loop design puts humans where they matter most—supporting smarter AI with GenerativeAgent®

GenerativeAgent® use cases for travel and hospitality

Deliver reliable, personalized travel experiences—at scale and in real time.

Automate complex, high-volume interactions without compromising compliance or policy holder trust.

GenerativeAgent® use cases for insurance

ASAPP’s GenerativeAgent is purpose-built to handle complexity with compliance and care—delivering efficient, accurate, and satisfying service across voice and chat.

GenerativeAgent® use cases for banking

Deliver fast, compliant customer service across banking use cases—24/7

GenerativeAgent® use cases for retail

Give your brand the capacity to deliver the fast, loyalty-building experiences shoppers expect at scale—on voice or chat—without increasing headcount.

Don’t let the lack of APIs stall your AI agent deployment

Most AI vendors require you to rebuild existing APIs to work with their AI agent. This is where ASAPP takes a different approach.

Preparing your contact center for HILA™, the Human-in-the-Loop Agent

This guide provides an overview of the key issues you’ll need to consider to get the greatest value out of the relationship between GenerativeAgent and the human in the loop.

Proving the value: A major global airline takes off with GenerativeAgent®

See how a major airline scaled faster, more accurate customer service in weeks with ASAPP’s GenerativeAgent.

Practical guide for planning your GenerativeAgent® deployment

This guide offers a starting point to align your team, define your goals, identify use cases, and lay the groundwork for GenerativeAgent so you can realize value quickly.

Navigating the unpredictable: How airlines tackle the toughest CX problems with GenerativeAgent

Navigating the unpredictable: How airlines tackle the toughest CX problems with GenAgent™

See how GenerativeAgent helps airline contact centers handle unpredictable surges in inquiries and reduce costs in a highly competitive industry.

GenerativeAgent use case: Customer loyalty

See how GenerativeAgent helps businesses that rely on customer loyalty drive repeat business and higher revenue.

Redaction: A cornerstone of our privacy-by-design approach

Discover how ASAPP protects our customers, their clients, and our infrastructure with real-time, AI-powered redaction.

ASAPP | PTP

Discover how the partnership between ASAPP and PTP is helping businesses deliver faster, more effective customer service—at scale.

GenerativeAgent demo

See how GenerativeAgent, an autonomous AI agent, takes action—identifying customer intent, checking a customer's ID, getting answers from a human agent when needed, and offering a targeted promotion—in this product demonstration.

GenerativeAgent use case: Subscription

See how GenerativeAgent handles subscription change requests, boosting your contact center’s capacity, improving customer satisfaction, and cutting service costs.

Get more out of your own models with GenerativeAgent

Beyond providing great support out of the box, see how GenerativeAgent also adapts to your business by integrating with your own tools, systems, and AI models.

ASAPP in 2024: Impact by the numbers

In 2024, ASAPP powered millions of customer interactions with AI-driven solutions, enhancing CX and boosting operational capacity.

GenAgent™ use case video: Reservations & Booking

Watch this short video to see how GenAgent handles reservations and booking requests, and why that's different from the typical contact center experience

GenerativeAgent use case infographic: Reservations & Booking

GenAgent™ use case: Reservations & Booking

See how GenAgent handles reservations and booking requests, boosting your contact center’s capacity, reducing the need for backfilling, and cutting service costs.

GenerativeAgent security & safety FAQ

This FAQ provides key insights into safety, security, and privacy areas with our GenerativeAgent product.

Rising CSAT scores highlight American’s commitment to innovation, omni-channel

American Airlines opened ASAPP AI-powered digital channels for all three main business lines: Reservations, Advantage Customer Service, and Customer Relations.

ASAPP AI Drives Digital Adoption in JetBlue's CX Transformation

JetBlue leveraged ASAPP AI to boost digital engagement 5x and save thousands of workforce hours. Read the case study to learn more.

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