Insurance AI:Make every moment of need easier
ASAPP's Customer Experience Platform (CXP) is the agentic CX platform for insurance: AI that delivers end-to-end customer service resolutions, inside the guardrails you control.
CXP understands the situation, applies your policies, consults an expert when judgment matters, and sees the resolution through.
Give policyholders fast, personalized support across the whole relationship, even when a catastrophe sends volume surging.
Resolve more interactions with AI while keeping your teams in control through guardrails, permissions, monitoring, and human oversight.
"A partner that doesn't disappear after go-live."
How a Fortune 500 insurer's transformation team describes working with ASAPP, from first use cases through the move to agentic AI, across chat and voice.
Turn moments of uncertainty into moments of confidence
Policyholders reach out when they need you most: after the accident, when the claim status matters, when they don't know what's covered. Some of it is routine, all of it is uncertain, and every answer either builds their confidence in the company or erodes it.
Policyholders pay for years without needing you. The claim is when they find out whether the loyalty runs both ways. 80% who get a poor experience have already left, or plan to.
JD Power: “Auto Insurance Repair Cycle Times Improve but Price Increases Take a Toll, JD Power Finds”
A storm, a recall, a regional event: claims arrive all at once, from people who can't wait. Absorb the surge at scale, so peak events don't require peak headcount.
Coverage interpretations, claim decisions, and exceptions follow your policies, run inside permissions you set, and leave an audit record your compliance team can prove.
The new standard for Insurance CX
Give your team control over how AI acts
Bring agentic AI into complex insurance service without giving up the systems, policies, or human judgment your operation depends on.
Coordinate claims, policy administration, and billing instead of treating each policyholder request in isolation.
Control what actions can be taken, monitor behavior, and keep a record of decisions and outcomes
When a decision needs human judgment, CXP consults a specialist and keeps serving the customer. No handoff, no starting over, no lost context.
"AI that doesn't take the people out of the decision."
How a global insurer team frames the design: oversight where judgment matters, and people and AI improving the work together, not competing for it.
Put CXP to work: AI use cases for P&C, life, and health carriers
Guide policyholders through claims intake, collect the incident details, pre-fill the forms, and open the claim in your systems.
Retrieve the billing history, explain what changed and why, and resolve premium disputes without the hold time.
Complete endorsements in real time, directly in your existing systems. When a licensed decision is required, CXP consults the right expert and keeps serving the policyholder.
Answer nuanced coverage questions from the policy they actually hold, and consult a retention expert before a cancellation becomes final.
Verify identity securely, collect and validate documentation, and prevent the processing delays that stall claims downstream.
Works with the platforms your teams already use
CXP connects across the customer service and enterprise systems behind every policy, so your teams can build on the stack already in place.
Prove the value in your operation. Expand across the policy lifecycle.
Access & mapping
Read-only access to your claims, policy admin, and billing systems. Load guardrails and policy tables.
Shadow mode
AI runs on live traffic without acting. Compare its decisions against your agents and set your baseline.
First live workflow
Launch one workflow with a low autonomy ceiling and human approval on exceptions.
Full production
Broaden workflows and permissions based on the audit record and measured results.
Go deeper on
What if every policy holder request could be resolved end to end?
ASAPP’s Customer Experience Platform handles claim issues, policy changes, billing, and coverage questions autonomously—within the guardrails you set.
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