ASAPP vs Sierra.AI
Get a personal AI agent for every customer with the only enterprise-proven CX platform
Drive personalized resolutions with AI that listens, reasons, acts, works with humans, and turns every interaction into intelligence.
Learn how ASAPP CXP delivers better customer experience
Explore ASAPP CXP
The AI-native® customer experience platform that delivers instant, personalized resolutions.
GenerativeAgent
Fully automate customer interactions with a personal AI agent for every customer.
Human + AI
Bring human judgment in, where needed, with our Human-in-the-loop Agent (HILA™) workflow.
Interaction Intelligence
Serve smarter and make customers feel known with a single, lifelong customer record.
Voice
Every interaction sounds effortless and stays accurate with natural, low-latency, context-aware voice.
Build
Build, iterate, and test AI agents before going live to deploy quickly and safely.
Observe
AI you can trust with built-in tools for governance, auditing, and full control.
Integrate
Connect to your existing systems to unify data and context without ripping or replacing.
Safety & Security
Enterprise-grade guardrails and data protection measures let you scale with confidence.
Not part of the industry—we are leading it
ASAPP isn’t just building technology—we’re designing the future of customer service. Validated by analysts and proven in production.

AI agents will transform the customer service workforce by Forrester
ASAPP is proud to have contributed to research for this Forrester report, “AI Agents Will Transform The Customer Service Workforce.” In the report, analysts explore how contact centers can prepare for a future where AI handles more interactions, and human roles evolve to guide, support, and collaborate with intelligent systems.

Forrester vision report: Tacit knowledge will power the AI-led contact center
To scale automation while elevating customer service quality, AI needs human insight. This Forrester Vision Report outlines how contact centers can unlock the full potential of AI by capturing agents’ tacit knowledge and evolving agent workspaces to support AI-led, human-backed interactions.



