ASAPP vs Sierra
The AI agent that doesn’t get stuck in pilot
Get to production - and value - faster with ASAPP.
Enterprise customer service features for simpler deployment and management
Human-in-the-loop
Every time GenerativeAgent consults a human-in-the-loop agent, it uses the human input to learn and improve performance.
Quality assurance
Capture structured data on every interaction for better reporting. Automatically flag conversations for review and explore in one-click.
Testing and simulation
Easily create new scenarios, with no coding necessary, that safely simulate real customer interactions in test mode.
Enterprise-grade safety
Advanced guardrails and data-protection measures enforce compliance, protect data, and mitigate hallucinations.
Model orchestration
Orchestrate multiple AI models (LLMs), using the latest and best model for the job. This ensures performance and safety.
No-code tooling
A user-friendly console equips your team with no-code tooling to monitor and optimize performance without IT support.
Repurpose APIs
GenerativeAgent can use your existing APIs just as they are. So you can deploy faster with less reliance on your IT team.
Observability
An audit trail documents GenerativeAgent’s actions and reasoning. Aggregate reporting helps you measure performance.
Not part of the industry—we are leading it
ASAPP isn’t just building technology—we’re designing the future of customer service. Validated by analysts and proven in production.

AI agents will transform the customer service workforce by Forrester
ASAPP is proud to have contributed to research for this Forrester report, “AI Agents Will Transform The Customer Service Workforce.” In the report, analysts explore how contact centers can prepare for a future where AI handles more interactions, and human roles evolve to guide, support, and collaborate with intelligent systems.

Forrester vision report: Tacit knowledge will power the AI-led contact center
To scale automation while elevating customer service quality, AI needs human insight. This Forrester Vision Report outlines how contact centers can unlock the full potential of AI by capturing agents’ tacit knowledge and evolving agent workspaces to support AI-led, human-backed interactions.