A personal AI agent for every customer with ASAPP Customer Experience Platform
Make every customer feel like a VIP by uniting your systems, data, workflows, and teams to deliver personalized resolutions.
Better outcomes for customers and the business that serves them
How CXP delivers better customer experience
ASAPP CXP offers the best AI agent in the market because it starts with a foundation of interaction intelligence.
Your best front line, all the time—GenAgent is a customer-facing conversational AI agent for voice and digital.
It helps you drive faster resolution and learn from every interaction.
Build
Launch new AI agents in weeks, not quarters.
Gain ROI faster with drag-and-drop orchestration, API connectors and simulation.
Observe
Know what’s happening with customers and why.
Get instant insight and QA at scale with real-time dashboards and alerts.
Integrate
Connect CXP to enterprise systems—no rip or replace.
Make your AI agent smarter by consolidating data from all your tools.
Human + AI
Resolve instead of escalate & elevate human agents.
Learn about our unique Human-in-the-Loop Agent (HILA™) workflow.
Interaction Intelligence
Create a single, lifelong customer record. Capture everything from intent to conversation to context.
Every conversation makes the business smarter. ASAPP CXP brings your data together and structures it.
No black boxes—think of it as AI with windows
Enjoy enterprise-grade performance, safety, and value from day 1 with our “glass box” approach.
Multi-agent architecture
Keep every interaction measurable, governable, and safe with the right AI agent and model for every job to be done.
Proprietary foundation
Your team never has to chase the latest models. AI stays up-to-date, continues to improves through our R&D, and scales reliably.
Take a proven path to the agentic enterprise
Our team helps you prepare for automation, then guides you through a phased deployment approach.
Low investment, low risk
Go live in ~2 weeks.
Measure handle time reduction and immediate containment gains.
Great for:
- Initial call screening
- After hours coverage
- High volume handling
Medium effort, high value
Automate top 2-3 call drivers.
Measure handle time reduction and immediate containment gains.
Great for:
- Order tracking flows
- Appointment management
- Authentication
High effort, extreme value
Deeper workflow automation.
Measure LTV, CX cost of ownership reduction, and customer advocacy.
Great for:
- Complex use cases
- Interactions where back-and-forth with human agents is needed
Safe, ethical AI in every layer of the CXP
Data protected. Models monitored. Humans always in the loop.
CXP’s enterprise-grade foundation makes every action accountable with:
Built-in safety agents
Data governance
Protection against attacks
Safety input controls
Automated testing & QA
Proprietary redaction capabilities
