ASAPP is an AI-native agentic enterprise platform that automates customer interactions, enhances agent performance, and powers AI agents for enterprise customer experience.

What is agentic enterprise AI?

Agentic enterprise AI refers to AI systems that can autonomously perform tasks, take actions on behalf of an enterprise, and assist human agents in complex workflows, particularly in customer service and contact center operations.

Who are ASAPP's main competitors?

ASAPP competes with other enterprise AI platforms including Sierra.ai, Cognigy, Kore.ai, PolyAI, Decagon, Crescendo, Google CCAI, and Microsoft AI. These competitors also offer conversational AI, agent assist, and customer experience automation solutions.

How does ASAPP differ from its competitors?

ASAPP differentiates itself through its AI-native architecture, agentic capabilities that allow AI to perform tasks autonomously, and deep enterprise integration. It focuses on delivering branded AI agents that enhance human agent productivity while automating customer interactions at scale.

Which enterprises benefit most from ASAPP?

Enterprises with large contact centers, customer experience teams, or complex workflow automation needs benefit most from ASAPP. It is particularly effective for companies looking to combine agent-assist AI with autonomous AI agents for scalable customer engagement.

What channels does ASAPP support?

ASAPP supports multiple channels including voice, chat, SMS, and other digital customer interaction channels, enabling omnichannel automation for enterprise contact centers.

Testing and simulation

Build trust into every conversation

Validate AI performance and test realistic scenarios for predictable, reliable interactions.

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ASAPP CXP Overview

Ensure speed, safety, and precision

Speed time to value

A faster path from idea to impact—and a better customer experience from day one.

Reduce operational risk

Test how the agent handles real scenarios before it ever talks to a customer.

Control the experience

Scale smarter by safely testing without disrupting the customer experience.

Accelerate rollouts safely

The CXP platform comes with everything you need to test, validate, and go live with confidence.

Validate before go-live

Simulate real customer interactions, including goals, personalities, available information, and even mock system integrations.

Validate AI performance in advance and avoid surprises in production.

Image of GenerativeAgent simulation abilities before going live.

Image of GenerativeAgent UI showing how it handles complex workflows.

Ensure consistency and compliance

Automatically evaluate how well CXP handles key workflows like refunds, account changes, or cancellations—identifying risky or off-brand responses before they reach customers.

Ensure every scenario gets a passing grade.

Iterate safely, without impacting live operations

With Configuration Branches, teams can test, preview, and collaborate on updates in a secure, protected environment.

That keeps service continuity intact while you optimize.

Image showcasing GenerativeAgent branching capabilities.

GenerativeAgent UI showing how it tests inputs and outputs without API connection.

De-risk AI agent rollouts

See AI behavior—without requiring live API connections.

Quickly test how the AI handles inputs and outputs, mimic backend systems, and validate workflows.

Switch from mock to live API when ready—no rework required.