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Customer experience philosophy at JetBlue is three quick words. It's personal, helpful, simple. We want customers at the most basic sense to feel heard. It starts with being human. We care about who they are. We want to help, and we're going to do everything we possibly can to solve their issue in that moment. What we saw with ASAPP, was a company that had the value structure and ethos that matched JetBlue. That rare combination that also where the technology was there as well. We have a long torturous past with trying to find technology solutions that do not take away from the customer experience. And this is especially the case when we're thinking about the contact center and for engaging with customers. We've seen other carriers and other businesses put bots out into the market and anyone who's ever been in a doom loop with one of these bots in these sequences, you know, trying to engage with them digitally would know that it's absolutely the opposite of what we stand for and what we try to deliver at JetBlue. We hold above everything else the relationship that exists between the customer and the crew member. For us to push into these digital channels where we're inserting a technology in that relationship, we have to have complete confidence in a team and a technology that was all about empowering crew members who are in the contact centers, to deliver better experiences. We are incredibly passionate about our crew members on whose backs, you know, twenty years we've built this upstart airline in an incredibly competitive industry. With ASAPP, we got to the point where we can use their AI and their machine learning to empower, you know, and potentially contain customer interactions, but in a way that makes the customer experience so much better than it ever was before. At times we lead with technology and at times we're super skeptical and we wait. This was a situation where we were extremely skeptical and we waited until we found the right partner. Our goal is to shift seventy of our contacts to digital within the next eighteen months. And we want to do that by maintaining the customer experience and significantly improving our cost structure. The partnership with ASAPP will allow us to get there.
