ASAPP Adds Continuous Red Teaming to CXP to Build Trust in Enterprise AI

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Platform

Customer Experience Platform

Deliver personalized resolutions instantly by uniting your tools, data, and teams with our AI-native® platform.

Features

GenerativeAgent®

Automate interactions with AI agents

Build

Test & iterate AI agents before going live

Human + AI

Human-in-the-Loop (HILA™) workflow

Observe

Tools for governance, auditing, & control

Interaction Intelligence

One system of record for every customer

Integrate

Connect your systems—no rip & replace

Voice

Natural conversations, instant answers

Safety & Security

Enterprise guardrails & data protection

New Release

5 AI Agents + Orchestration

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Discover how ASAPP helps CX teams handle more interactions, resolve issues faster, and improve customer satisfaction—without adding headcount.

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Discover real-world use cases and learn how ASAPP can help you drive better outcomes in your contact center like faster resolution, increased efficiency, and improved customer satisfaction.

Industry

How we help

Self-service insights

Quality assurance

Real-time agent assist

CSAT improvement

Featured Resource

Figuring out how to get started with a generative AI agent might seem like a daunting task. But it doesn’t have to be. We make it simple with a reliable, data-driven approach to identify interaction types with high automation potential.

Customers

Resources

All Resources

Explore the latest in AI research and CX innovation. See how machine learning can help optimise agent efficiency and improve customer experiences.

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All Resources

Explore the latest in AI research and CX innovation.

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Featured Resource

The best AI Agent platforms for customer service: A 2026 buyer’s guide

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Why ASAPP

We’ve redefined the human-AI relationship.

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We help solve the toughest problems in customer service.

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Our partner network helps you deploy AI and integrate quickly.

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ASAPP is pioneering research with 70+ backed patents.

Research Papers

In-depth thinking on AI and the future of customer service.

Featured Resource

Inspired by large, complex, data-rich problems, ASAPP goes beyond basic automation to redefine the role of AI in the contact center. See how you can expand contact center capacity.

GenerativeAgent® Product Tour

Deliver unmatched personalized service with the most capable AI agent. GenerativeAgent powers ASAPP CXP with intelligence that turns every interaction into a fully resolved outcome. Learn more about GenerativeAgent.

Explore more resources on GenerativeAgent

Smiling woman with glasses talking on a mobile phone next to text about AI-led customer interaction and a purple call-to-action button.

GenerativeAgent has precision, oversight, and control baked in—so you can deliver faster, smarter service on voice and chat without sacrificing trust. Explore the latest features released here.

Learn More

Ensuring a successful deployment of generative AI agents depends on choosing the best use cases to target first. We make it simple with a reliable, data-driven approach to identify interaction types with high automation potential.

Learn more

Thumbnail for an ebook called "A practical framework for Generative AI in your contact center".

Download the ebook to learn what a holistic generative AI strategy looks like for your contact center. You’ll discover how AI can behave like your best agents, a framework to get started, and how to use AI to achieve transformative results.

Learn more