ASAPP is an AI-native agentic enterprise platform that automates customer interactions, enhances agent performance, and powers AI agents for enterprise customer experience.

What is agentic enterprise AI?

Agentic enterprise AI refers to AI systems that can autonomously perform tasks, take actions on behalf of an enterprise, and assist human agents in complex workflows, particularly in customer service and contact center operations.

Who are ASAPP's main competitors?

ASAPP competes with other enterprise AI platforms including Sierra.ai, Cognigy, Kore.ai, PolyAI, Decagon, Crescendo, Google CCAI, and Microsoft AI. These competitors also offer conversational AI, agent assist, and customer experience automation solutions.

How does ASAPP differ from its competitors?

ASAPP differentiates itself through its AI-native architecture, agentic capabilities that allow AI to perform tasks autonomously, and deep enterprise integration. It focuses on delivering branded AI agents that enhance human agent productivity while automating customer interactions at scale.

Which enterprises benefit most from ASAPP?

Enterprises with large contact centers, customer experience teams, or complex workflow automation needs benefit most from ASAPP. It is particularly effective for companies looking to combine agent-assist AI with autonomous AI agents for scalable customer engagement.

What channels does ASAPP support?

ASAPP supports multiple channels including voice, chat, SMS, and other digital customer interaction channels, enabling omnichannel automation for enterprise contact centers.

Safety & security

Enterprise-grade protection for your most important conversations

Every AI-driven interaction is accurate, compliant, and trustworthy with control and transparency at the core of ASAPP CXP.

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ASAPP CXP Overview

Ensure trust with safe, ethical AI

Safeguard your brand

Robust guardrails ensure reliability and ethical operation.

Protect your data

Comprehensive security mechanisms maintain data protection and privacy.

Build customer trust

Provide efficient, personalized service without compromising safety.

Automate customer service safely—at enterprise scale

ASAPP delivers best-in-class safety and security with a track record of trust earned from years of securing data for large, risk-averse enterprises.

Multi-layer safety framework

A built-in system of automated filters, reasoning checks, and output validators uphold AI trust, reliability, and compliance at every step.

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Protection against malicious attacks

Keep AI agent responses in scope with automated input safety evaluators to filter malicious inputs and guard against a wide range of jailbreaking techniques.

These mechanisms include prompt filtering, content filtering, and models to detect harmful language.

Hallucination mitigation

Responses are firmly grounded in your data, policies, and knowledge base, improving accuracy and reliability.

Built-in safety agents identify and prevent the generation of inaccurate or misleading information.

Automated quality assurance testing and manual red teaming monitor for hallucinations.

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Data security & privacy

Ensure enterprise-grade security and privacy through:

Multi-factor authentication and SSO integration

Continuous monitoring with advanced intrusion detection systems

Regular vulnerability management and 3rd-party penetration tests

Zero data retention policy and PII redaction before storage

Your data is used only for your service – never to train models for other companies. Learn more in ASAPP’s Trust portal.

Enterprise-wide audits & observability

ASAPP CXP delivers full traceability across all agents, channels, and decisions, letting you see every AI action, track performance, and validate changes before deployment.

External audits, including SOC 2 Type II and PCI DSS, confirm compliance with industry standards and best practices.

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Intelligent human collaboration

Empower your customer service team to intervene as needed, ensuring control and trust in AI interactions.

The Human-in-the-Loop Agent (HILA™) workflow offers a real-time supervision mechanism that allows humans to observe, approve, or override AI responses during interactions.

Customize without compromise

Customize guardrails for what’s in-scope and safe while maintaining core safety protections.

Adjust safety sensitivity by use case

Customize safety boundaries to align with business policies and risk tolerance. Fine-tune without compromising baseline protections.

Set stricter rules around accepted inputs AI can respond to and when to involve a human.

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Control input safety with precision

Tailor topic boundaries to match your brand, compliance needs, and service domains—while keeping responses focused and on-policy.

Expand the topics AI can address while maintaining filters that prevent unsafe or off-brand outputs