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Interaction Intelligence

Turn every conversation into intelligence with AI that remembers

Create a single, lifelong customer record with everything from intent to conversation to context.

Get smarter with every conversation

Higher first contact resolution & CSAT

Issues get resolved the first time because every conversation starts with context like preferences and unresolved intents.

Reduce cost-to-serve, not quality of service

Increase containment and reduce need for escalation with insights to expose repeat-contact causes and automation gaps.

Compounding personalization

A governed cross-channel memory powers smarter next-best actions while preserving auditability and approvals

Make your business data work for you

Customer experience feels truly personal with a platform that unites all your systems to work off a shared customer record of structured data.

Unified interaction record

Your customers will never need to repeat themselves again.

One governed data model linking intents, steps, systems touched, outcomes, approvals, and timestamps.

Smiling man wearing glasses holding a white mug in one hand and a tablet in the other with a CXP by ASAPP logo and technology terms on the left.
Young woman with long hair and glasses sitting on a bed, holding a phone with earphones plugged in, with an overlay showing saved CRM preferences including sizes purchased, last purchase date, and rewards membership.

Context injection & memory

Preloads relevant customer context from a CRM or other key system into a live conversation—using that system as ‘long-term memory’ to power a personalized experience.

Outcome & root-cause analytics

Finds what drives repeat interactions, drop-offs, and long calls; recommends fixes and automations with measured impact thus improving operational efficiency.

A smiling woman with curly hair talking on a phone next to a goal completion chart showing one task completed and another escalated.
Man holding a credit card and talking on the phone, with an inset chat overlay showing a conversation verifying last 4 digits of SSN and credit card number.

Policy & governance layer

Approvals for risky steps, full lineage, and safe use of data across teams and channels.

Proactive orchestration

Powers triggering of follow-ups and preventive outreach based on unresolved intents or system failures.

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Learn how ASAPP CXP delivers better customer experience

Explore ASAPP CXP

The AI-native® customer experience platform that delivers instant, personalized resolutions.

GenerativeAgent

Fully automate customer interactions with a personal AI agent for every customer.

Human + AI

Bring human judgment in, where needed, with our Human-in-the-loop Agent (HILA™) workflow.

Voice

Every interaction sounds effortless and stays accurate with natural, low-latency, context-aware voice.

Build

Build, iterate, and test AI agents before going live to deploy quickly and safely.

Integrate

Connect to your existing systems to unify data and context without ripping or replacing.

Safety & Security

Enterprise-grade guardrails and data protection measures let you scale with confidence.