Turn every conversation into intelligence with AI that remembers
Create a single, lifelong customer record with everything from intent to conversation to context.
Get smarter with every conversation
Higher first contact resolution & CSAT
Issues get resolved the first time because every conversation starts with context like preferences and unresolved intents.
Reduce cost-to-serve, not quality of service
Increase containment and reduce need for escalation with insights to expose repeat-contact causes and automation gaps.
Compounding personalization
A governed cross-channel memory powers smarter next-best actions while preserving auditability and approvals
Make your business data work for you
Customer experience feels truly personal with a platform that unites all your systems to work off a shared customer record of structured data.
Unified interaction record
Your customers will never need to repeat themselves again.
One governed data model linking intents, steps, systems touched, outcomes, approvals, and timestamps.


Context injection & memory
Preloads relevant customer context from a CRM or other key system into a live conversation—using that system as ‘long-term memory’ to power a personalized experience.
Outcome & root-cause analytics
Finds what drives repeat interactions, drop-offs, and long calls; recommends fixes and automations with measured impact thus improving operational efficiency.


Policy & governance layer
Approvals for risky steps, full lineage, and safe use of data across teams and channels.
Proactive orchestration
Powers triggering of follow-ups and preventive outreach based on unresolved intents or system failures.

Learn how ASAPP CXP delivers better customer experience
Explore ASAPP CXP
The AI-native® customer experience platform that delivers instant, personalized resolutions.
GenerativeAgent
Fully automate customer interactions with a personal AI agent for every customer.
Human + AI
Bring human judgment in, where needed, with our Human-in-the-loop Agent (HILA™) workflow.
Voice
Every interaction sounds effortless and stays accurate with natural, low-latency, context-aware voice.
Build
Build, iterate, and test AI agents before going live to deploy quickly and safely.
Observe
AI you can trust with built-in tools for governance, auditing, and full control.
Integrate
Connect to your existing systems to unify data and context without ripping or replacing.
Safety & Security
Enterprise-grade guardrails and data protection measures let you scale with confidence.
