ASAPP Adds Continuous Red Teaming to CXP to Build Trust in Enterprise AI

Product

Platform

Customer Experience Platform

Deliver personalized resolutions instantly by uniting your tools, data, and teams with our AI-native® platform.

Features

GenerativeAgent®

Automate interactions with AI agents

Test & iterate AI agents before going live

Human-in-the-Loop (HILA™) workflow

Tools for governance, auditing, & control

Interaction Intelligence

One system of record for every customer

Connect your systems—no rip & replace

Natural conversations, instant answers

Safety & Security

Enterprise guardrails & data protection

5 AI Agents + Orchestration

Explore ASAPP

Take a Product Tour

Product Resources

Discover how ASAPP helps CX teams handle more interactions, resolve issues faster, and improve customer satisfaction—without adding headcount.

Industries

How we can help

Discover real-world use cases and learn how ASAPP can help you drive better outcomes in your contact center like faster resolution, increased efficiency, and improved customer satisfaction.

Industry

Travel & hospitality

Financial services

How we help

Self-service insights

Quality assurance

Real-time agent assist

CSAT improvement

Featured Resource

Figuring out how to get started with a generative AI agent might seem like a daunting task. But it doesn’t have to be. We make it simple with a reliable, data-driven approach to identify interaction types with high automation potential.

Resources

All Resources

Explore the latest in AI research and CX innovation. See how machine learning can help optimise agent efficiency and improve customer experiences.

Explore the latest in AI research and CX innovation.

The best place to learn the latest and greatest in contact center AI.

Come meet ASAPP in-person at an AI or CX event near you.

Explore downloadable content on reimagining customer service with AI.

Experts cover critical trends shaping AI-powered customer service.

Learn the fundamentals of AI agents & agentic customer experience.

Featured Resource

The best AI Agent platforms for customer service: A 2026 buyer’s guide

Why ASAPP

We’ve redefined the human-AI relationship.

We help solve the toughest problems in customer service.

ASAPP in the News

Follow along with notable moments and milestones.

Our partner network helps you deploy AI and integrate quickly.

ASAPP is pioneering research with 70+ backed patents.

Research Papers

In-depth thinking on AI and the future of customer service.

Featured Resource

Inspired by large, complex, data-rich problems, ASAPP goes beyond basic automation to redefine the role of AI in the contact center. See how you can expand contact center capacity.

Contact Us Product Tour

Book a Demo Take a Product Tour

Blog

Get practical tips on contact center AI and agentic CX

Join 54,000 executives getting proven insights on AI agents, human-AI collaboration, and improving enterprise customer experience.

Thank you, your submission has been received.

Oops! Something went wrong while submitting the form.

The 3 tenets of human-AI collaboration

Browse by topic

Agentic CX Playbook

Agentic Enterprise

AI Safety & Security

Customer Stories

CX & Contact Center Insights

Future of CX

Generative AI for CX

Human in the Loop

Measuring Success

R&D Innovations

Use Cases

Why ASAPP

Use Cases

CX & Contact Center Insights

Future of CX

The summer travel season is going to be brutal. Here’s what airlines can do about it.

Agentic Enterprise

Future of CX

Generative AI for CX

Why ASAPP

The Market Is Full of CX Agents. We Built the Platform That Operates Them — Governed, at Scale, Without the Risk.

Priya Vijayarajendran

Agentic CX Playbook

Future of CX

Generative AI for CX

The AI-first service operations roadmap: A 3-year plan

Agentic Enterprise

Future of CX

CX & Contact Center Insights

The contact center operating model is reversing

Generative AI for CX

Why ASAPP

R&D Innovations

Human in the Loop

From HITL to HILA: A new standard for human-AI collaboration

Panagiotis Coutoulas

Generative AI for CX

CX & Contact Center Insights

AI for customer service: The complete guide for enterprise teams

Stefani Barbero

Generative AI for CX

Agentic Enterprise

Turning Customer Conversations into Action at HumanX

Generative AI for CX

Human in the Loop

Getting from escalation to collaboration: A better approach to human-in-the-loop

Agentic Enterprise

CX & Contact Center Insights

Future of CX

Agentic CX Playbook

Human in the Loop

Rethinking the CX workforce for AI-led customer service

No results found.

No items found.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

The monthly briefing for building an agentic CX strategy

Join 54,000 CX leaders and executives getting proven insight on AI agents, human-AI collaboration, and how enterprises turn CX into a system of action.

Thank you, your submission has been received.

Oops! Something went wrong while submitting the form.

ASAPP's mission is to elevate human performance through the power of generative AI.

Receive the latest news and content from ASAPP

Thank you, your submission has been received.

Oops! Something went wrong while submitting the form.

Product

ASAPP CXP GenerativeAgent®Human + AI Voice Build Observe Integrate Safety & Security Book a Demo Documentation Product Tour Product Resources

Customers

Jetblue American Airlines View All

Industry

Healthcare Financial Services Insurance Retail Telecom Travel & Hospitality Utilities

Solutions

Agent Assist CSAT Improvement Quality Management Self-service Insights

Compare

vs Sierra vs Decagon vs Google CCAI vs PolyAI vs Cognigy vs Dynamics 365

Resources

All Resources ROI Calculator Blog eBooks Events Learning Hub Webinars

Company

Why ASAPP About Us In the News Partnerships Patents Research Papers Careers Contact

ASAPP CXP GenerativeAgent Book a Demo Why ASAPP Contact Us Product Tours

© ASAPP, Inc. All rights reserved.

Privacy Policy Trust Portal AI Transparency Portal Patent Notice