ASAPP achieves HITRUST certification to support regulated enterprises
Read the Blog

Techsommet AI & The Next Era Contact Centers

February 3, 2026
Register Today

It's Not Me, It's You: Breaking Up with Legacy CX & AI That Doesn't Deliver

For years, contact centers have invested in chatbots, IVRs, CCaaS platforms, and “AI-powered” tools that promised transformation, yet customers often repeat themselves, agents remain overwhelmed, and most AI fails to truly resolve problems. As expectations rise, CX leaders are recognizing a hard truth: the issue isn’t effort or intent, it’s the legacy CX and AI architectures themselves.

This session explores why traditional conversational AI and automation models are no longer sufficient, and why the next era of contact centers requires a shift toward systems built for reasoning, action, transparency, and human collaboration. Attendees will examine the limitations of legacy CX approaches, learn what differentiates agentic AI from earlier generations of automation, and understand how enterprises are evolving beyond containment-focused strategies.

Rather than focusing on hype or tools, this discussion offers a practical framework for evaluating current CX investments and charting a realistic path toward faster resolution, safer automation, and more empowered teams.

What you'll learn:

Why legacy CX and AI systems fail to deliver resolution, even when heavily automated.
Frameworks for evolving from conversational automation to AI-driven problem resolution without ripping and replacing existing systems.
How agentic AI, human oversight, and observability work together to enable safe, enterprise-scale CX transformation.
Guidance for CX and technology leaders navigating organizational, operational, and trust challenges in the next era of intelligent contact centers.
Headshot of Chris Arnold
Chris Arnold
VP Contact Center Strategy, ASAPP

Prior to ASAPP, Chris spent 20 years leading contact center strategy and technology implementation for Verizon and Alltel, leading staff operations, and managing desktop automation and augmentation.

Register here

Watch the webinar

Read the transcript

Join the community of 54,000 executives to get webinar invites and practical tips on contact center AI and agentic CX.