ASAPP achieves HITRUST certification to support regulated enterprises
Read the Blog

The Agentic Future Your Customers Feel, Not See

February 17, 2026
1:15 PM ET

At this CCW Seminar Series, ASAPP examines the next evolution of AI in the contact center—where multiple AI systems work together, sharing context and interaction history to support customers and agents throughout the service journey. This coordinated approach moves beyond isolated automation and toward a more connected system of intelligence.

The session will explore key technology shifts influencing this transition, including orchestration of agents across the enterprise, the growing use of task-specific small language models (SLMs) instead of generalized large language models (LLMs) for contact center use cases, the evolving role of human agents, and common readiness challenges, such as fragmented knowledge management and limited integration maturity.

Designed for contact center and CX leaders, this session provides a practical view of how coordinated AI systems are being applied today and what organizations should prioritize as they plan for 2026. Insights are informed by ASAPP’s experience supporting large-scale enterprise contact centers.

What you'll learn:

Why disconnected bots and copilots are limiting CX impact
How coordinated AI systems improve experience consistency and agent effectiveness
The foundational capabilities required to support advanced AI in the contact center
How leading teams are redefining the role of human agents in AI-driven operations
Nirmal Mukhi headshot
Nirmal Mukhi
Chief Architect, ASAPP

Nirmal Mukhi is the Chief Architect at ASAPP, where he builds machine learning capabilities and products. Prior to joining ASAPP, Nirmal held leadership positions in engineering and research at IBM, where he was R&D lead for Watson Education, and served as CTO at TRANSFR. He has over 30 publications (with 4500+ citations), 15 patents, and has appeared on a Discovery Channel documentary about AI.

Brooke Lynch
Divisional Director of Digital, CMP

Brooke Lynch is the Divisional Director of Digital at the Customer Management Practice. With a background in television news and production, she’s worked across industries covering B2B marketing, healthcare and finance events. Her current work highlights challenges and opportunities for customer experience and contact center leaders, with a focus on e-commerce, retail, and CX technology. Brooke studied journalism at the University of Wisconsin-Madison, and held positions at Fox Business in Development and as a college associate on Countdown to the Closing Bell.

Register here

Watch the webinar

Read the transcript

Join the community of 54,000 executives to get webinar invites and practical tips on contact center AI and agentic CX.