ASAPP Welcomes Daniel Bornstein as Chief Revenue Officer

ASAPP is pleased to welcome Daniel Bornstein to ASAPP as Chief Revenue Officer.

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Daniel brings an uncommon combination: deep technology experience paired with a services background, built across both venture-stage startups and global public companies. He joins us from Genpact.

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That range matters here. Enterprise AI in the contact center isn't a product sale. It's a technology decision, a services engagement, and an operational change program all at once. Daniel has worked all three sides of it.

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As CRO, he'll unite ASAPP's sales and marketing, with a mandate to help more enterprises turn AI into service their customers actually feel.

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About Daniel

Daniel is a veteran of the consumer internet and technology sectors, with deep expertise in B2B growth, go-to-market strategy, and business development. At ASAPP, he oversees global go-to-market strategy, focused on accelerating growth and ensuring the company consistently delivers measurable ROI for enterprise customers.

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Daniel joined ASAPP from Genpact, where he was one of the company’s P&L leaders, overseeing growth and performance across a key region. Prior to Genpact, he held senior leadership roles at high-growth startups and publicly traded companies. He previously led new business development for Google in the UK and has experience across M&A and capital markets, including playing a central role in the IPO of a data marketplace.

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Throughout his career, Daniel’s domain expertise has centered on business development, growth, and commercial strategy online marketplaces, data, and enterprise technology. He holds a bachelor’s degree in International Relations and a master’s degree in Economics from the London School of Economics.

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