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Deliver personalized resolutions instantly by uniting your tools, data, and teams with our AI-native® platform.

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GenerativeAgent®

Automate interactions with AI agents

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Test & iterate AI agents before going live

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Human-in-the-Loop (HILA™) workflow

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Figuring out how to get started with a generative AI agent might seem like a daunting task. But it doesn’t have to be. We make it simple with a reliable, data-driven approach to identify interaction types with high automation potential.

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Guide to AI Customer Service Agents Evaluating Generative AI Agents Safety with Generative AI Agents Buyer’s Guide to CX AI Agents

Why ASAPP

Why ASAPP

Why ASAPP

We’ve redefined the human-AI relationship.

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We help solve the toughest problems in customer service.

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Our partner network helps you deploy AI and integrate quickly.

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ASAPP is pioneering research with 64 backed patents (and 35 pending).

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In-depth thinking on AI and the future of customer service.

Featured Resource

Inspired by large, complex, data-rich problems, ASAPP goes beyond basic automation to redefine the role of AI in the contact center. See how you can expand contact center capacity.

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Why ASAPP

September 25, 2025

ASAPP CEO, Priya Vijayarajendran, named in AI Elite 2025: Top 5 Executives Shaping the Intelligent Enterprise

ASAPP CEO, Priya Vijayarajendran, named in AI Elite 2025: Top 5 Executives Shaping the Intelligent Enterprise

September 25, 2025

The Grounded Visionary: How Priya Vijayarajendran is Building a Legacy of Intelligent Purpose

The Grounded Visionary: How Priya Vijayarajendran is Building a Legacy of Intelligent Purpose

September 16, 2025

ASAPP Expands GenerativeAgent Platform to Redefine the Future of Customer Experience

ASAPP Expands GenerativeAgent Platform to Redefine the Future of Customer Experience

September 15, 2025

Elevating Enterprise Customer Interactions Using ASAPP’s AI-Native Platform and Amazon Bedrock

Elevating Enterprise Customer Interactions Using ASAPP’s AI-Native Platform and Amazon Bedrock

ASAPP mentioned in report: Your New Contact Center Co-Worker? AI. Your New Job? More Human Than Ever.

ASAPP mentioned in report: Your New Contact Center Co-Worker? AI. Your New Job? More Human Than Ever.

Priya Vijayarajendran, CEO of ASAPP, talks customer service AI on Techstrong.tv

Priya Vijayarajendran, CEO of ASAPP, talks customer service AI on Techstrong.tv

ASAPP Expands GenerativeAgent with Powerful New Features to Advance AI for Contact Centers

ASAPP Expands GenerativeAgent with Powerful New Features to Advance AI for Contact Centers

ASAPP’s GenerativeAgent Platform is Now Available in the New AWS Marketplace AI Agents and Tools Storefront

ASAPP’s GenerativeAgent Platform is Now Available in the New AWS Marketplace AI Agents and Tools Storefront

ASAPP Appoints Devidas Desai as Senior Vice President of Product Management

ASAPP Appoints Devidas Desai as Senior Vice President of Product Management

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