Tabs Selects ASAPP to Scale High-Touch Customer Experience with AI

NEW YORK, NY — September 17, 2026 — ASAPP, the AI customer experience company for the agentic enterprise, today announced that Tabs, the AI-native revenue platform for modern finance teams, has selected ASAPP’s Customer Experience Platform (CXP) to power a new AI-driven customer support experience. GenerativeAgent^®, the customer-facing AI agent of CXP, will give Tabs customers instant and accurate answers right where they work.

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As Tabs continues to grow, the company is evolving the high-touch support model that has served its customers to date, which has historically relied heavily on a messaging platform. More than 40% of Tabs’ current support tickets consist of Level 1 “how-to” questions that are ideal for AI resolution. Tabs saw an opportunity to expand its capacity without sacrificing the dedicated support its customers expect.

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With GenerativeAgent powering support, Tabs will give customers immediate access to answers to common questions—all grounded in Tabs’ knowledge base—without leaving the product. This will free its support team to focus its expertise on more complex customer needs.

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“As we scale, we're building a customer support infrastructure that can grow with us. Slack served us well when we were a smaller team, but our customers now expect fast, seamless support inside the product itself,” said Ali Hussain, CEO and Co-Founder of Tabs. “That means accuracy and security worthy of their financial operations, and this next chapter is one we're excited to build with ASAPP.”

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The support experience will be fully authenticated, and when an issue requires additional assistance, relevant information from the interaction will be passed into Tabs’ support workflow. This will give Tabs’ team the context needed to continue helping the customer without requiring them to start over.

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Tabs selected ASAPP’s CXP for its in-app conversational AI capabilities, approach to bringing AI and human expertise together, and ease of integration with Tabs’ existing systems. ASAPP’s ability to move quickly alongside Tabs’ own product development was also a major factor in the decision.

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“Fast-growing companies shouldn’t have to choose between scaling efficiently and delivering an exceptional customer experience,” said Katie Stein, CEO at ASAPP. “Tabs is putting GenerativeAgent to work where its customers are, so they can get fast and accurate answers when they need them, while its support team stays focused on the issues where their expertise matters most. That combination of AI and human expertise is what we believe the next generation of customer service should look like.”

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The companies are working together toward the launch, with GenerativeAgent deployment planned for Tabs customers in the coming months.

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