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Customer experience deserves better outcomes, not just better tools.
For decades, enterprises have modernized their customer service stacks, swapping out CRMs, upgrading CCaaS systems, and layering on automation point solutions. Yet the outcomes haven’t changed.
Customers still navigate through IVR trees and long waits. Agents still juggle multiple systems. And organizations lose context and value every time an interaction ends.
The problem isn’t effort. It’s architecture.
Customer data is scattered across systems built for logging, not intelligence or action: structured in CRMs, transcribed in CCaaS platforms, dispersed across analytics and workforce tools. Each does its job, but none understands the full customer interaction.
Delivering intelligent, frictionless service on top of this fragmented foundation has become untenable.
Enterprises don’t need more tools to manage complexity. They need a foundation that can simplify it.
The vision: From conversations to continuous intelligence
With ASAPP, every customer interaction becomes a source of intelligence and action.
- Every customer engages with a consistent digital counterpart that knows their history, speaks their language, and acts instantly.
- Every employee works alongside an intelligent collaborator that scales their capability and judgment.
- Every interaction feeds enterprise memory, sharpening the next one.
Our goal is to unlock automation and make every enterprise an agentic enterprise - regardless of where they are in their CX journey.
The ASAPP Customer Experience Platform (CXP) is how we make that possible. It’s the operational foundation that converts every interaction into continuous intelligence and action.
Why now: The shift from systems of record to systems of action
Customers interact daily with intelligent systems that reason and respond in real time, from personal assistants to LLM-based interfaces. They expect the same responsiveness from enterprises.
Yet most CX environments were designed for compliance, not cognition. They can route, tag, and escalate, but they can’t act.
Generative AI changed that equation. For the first time, enterprises can unify memory, intent, and execution under governance.
Each era of enterprise technology redefined how organizations serve customers:
- Internet → Digital Enterprise
- Smartphone → Mobile Enterprise
- Generative AI → Agentic Enterprise
Each era redefined the enterprise. The next is agentic.
What is the agentic enterprise?
The agentic enterprise represents the next category where intelligence and action are fused into the operating fabric.
These enterprises are autonomous when possible, collaborative when necessary, and safe by design.
Current categories stop short:
- Conversational AI platforms make it easy to talk to AI, but not for AI to act. They handle conversation, not orchestration.
- AI contact center solution providers automate workflows inside one channel, one system, one moment in time.
Neither can deliver connected intelligence that understands, reasons, and acts across every system.
Conversational AI can talk. Contact center AI can automate. But the Agentic Enterprise will be able to act to directly deliver customer experience.
How enterprises become agentic
Becoming agentic requires a new foundation. Not a rip and replace of your existing contact center infrastructure, but a platform of agentic AI that connects it all. That foundation is ASAPP CXP, the Customer Experience Platform.
CXP connects what the market has split apart:
- The conversational layer (understanding intent and language)
- The action layer (executing tasks through enterprise systems)
It’s powered by open standards like Model Context Protocol (MCP) and Agent-to-Agent (A2A) connectivity, which allow AI agents to reason, execute, and collaborate across systems, internal and external—safely and under governance.
What is CXP?
The ASAPP CXP is the enterprise platform for building, configuring, running, and scaling an agentic enterprise. It’s a platform that unifies orchestration, integration, action, data, and insight to deliver truly exceptional customer experiences.
Data exists in silos across many systems. CXP connects and coordinates elements that have traditionally been siloed.
- Configuration: Adapts to enterprise complexity with modular components that allow teams to design, deploy, and optimize AI agents and AI-driven processes quickly.
- Integration: Connects enterprise systems such as CRMs, CCaaS, ERP, and data warehouses so that context moves with the customer.
- Channels: Extends intelligence across every surface, including voice, chat, web, and apps, creating a consistent and personalized experience.
- Observation/Reasoning: Captures, interprets, and reasons over interactions to create a unified context that drives intelligent action.
- Orchestration: Coordinates the flow of every interaction across systems and channels, making each step purposeful and efficient.
- Data: Serves as the unified memory, allowing the platform to understand history, intent, and outcomes in real time.
- Insights: Continuously learns from every action and outcome to optimize performance and guide both human and AI decisions.
Together, these components form a closed, intelligent loop where understanding, decision, and action work in harmony. And this is how CXP delivers truly exceptional customer experiences: by making every part of the enterprise act as one, and dynamically learning and improving with every interaction.
CXP integrates to enterprise systems through open protocols, turning every customer interaction into an opportunity to act and learn.
Proven in the world’s largest enterprises
The ASAPP CXP isn’t new; it’s now proven.
It has already been deployed across multiple Fortune 100 organizations, where it handles millions of customer interactions each month.
These deployments have delivered measurable gains in containment, quality, and decision speed, demonstrating that agentic systems can operate safely and scale in the most complex of production environments. They built on their existing investments, integrating CXP with their CCaaS, CRM, workflow systems and knowledge platforms to unify understanding and execution.
- Routine interactions are handled safely and consistently by AI.
- Complex cases are surfaced instantly to humans with full context.
- Leaders maintain full visibility and control across the operation.
Today, we’re making CXP generally available so every enterprise can access the same foundation that Fortune 100 leaders are already using to act, learn, and adopt in real time.
The agentic enterprise era begins
The next decade of enterprise growth will belong to systems that can act, not just answer; learn, not just log; improve, not just operate.
ASAPP CXP is the architecture that enables that shift—where intelligence, action, and governance converge to create AI that answers and acts.
Built by ASAPP.
Learn more about ASAPP's customer experience platform (CXP)
Register for the upcoming webinar, "The path to agentic enterprise starts here with the ASAPP customer experience platform," to learn how CXP will help deliver the CX foundation of your agentic enterprise.
