Table of Contents
Meet ASAPP CXP
Transcript
For years, enterprises have invested in new contact center platforms, CRM systems, and automation tools. The customer experience still feels the same. Customers wait, agents juggle screens, context is lost. It's impersonal and frustrating for everyone.
But customers expect the kind of experience that requires understanding, memory, and action across every touchpoint. Legacy CX Tech wasn't made for that. That's why we built CXP, the ASAPP customer experience platform. A single platform for voice and digital powered by generative AI that acts in real time and learns from every interaction to create more personalized customer experiences.
At the core is GenerativeAgent, the front line for your customers and master orchestrator for your customer service operation. It understands, reasons, and executes to resolve customer issues autonomously across channels with persistent context and enterprise-grade safety. It knows its limits and how to ask a human for help.
Then there's the agent desk, the human collaboration layer. It allows a single agent to supervise multiple AI-led interactions at once, stepping in with guidance only when needed. So human judgment scales and the platform learns continuously from feedback. Beneath it all is a transparent architecture that enables visibility and control for your team, multi-agent safeguards, continuous monitoring, and tools to tune and test improvements. The CXP integrates easily with your existing CX tech stack with enterprise connections to the biggest CRMs and CCaaS systems.
So you can build on your existing investments with no need to rip and replace. That gets you up and running in weeks, not quarters. Customer conversations are a gold mine of information, but today, much of it disappears once the conversation ends. The CXP captures it, learns from it, and uses it to create the most personalized service your customers have ever experienced.
It's like giving every customer their own personal concierge agent. Inside your enterprise, it creates a persistent intelligence layer so every touchpoint becomes context, every back-end system becomes customer-aware, and every interaction has the full power of the enterprise behind it. Enterprises don't just need another CX tool in their ecosystem. They need a solution that creates personalized CX at scale and unprecedented intelligence for your business.
This is the beginning of the Agentic Enterprise Era.
CXP, built by ASAPP.
