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Sara Hanley
Sara Hanley is the SVP of Marketing at ASAPP, where she leads marketing for an AI company transforming contact centers with measurable results like faster resolution, higher containment, and stronger CSAT.
This means she gets to do what she loves most: build teams, shape narratives, and convince skeptics that marketing is more science than sorcery (though sometimes it’s both). Sara thrives at the messy intersection of growth, storytelling, and technology. Her career spans B2B, B2C, SaaS, and B2G, where she’s built demand gen engines that actually generate demand, launched products without losing sleep (too often), and delivered campaigns that tie strategy to results—not vanity metrics.
When she’s not running marketing plays, Sara can usually be found editing copy that was “fine” but not good enough, or testing out new martech tools she swore she didn’t need.
