Sara Hanley
Sara Hanley is the SVP of Marketing at ASAPP, which means she gets to do what she loves most - build teams, shape narratives, and convince skeptics that marketing is more science than sorcery (though sometimes it’s both).
Sara’s career has taken her across B2B, B2C, SaaS, and even B2G - giving her a variety of playbooks that work to sell enterprise tech as it does consumer products or government solutions. Along the way, she’s led scrappy startups through scaling pains, guided global companies through brand overhauls, and worked in crowded markets where the competition is fierce.
Sara thrives at the messy intersection of growth, storytelling, and technology. She’s built demand gen engines that actually generate demand, launched SaaS products without losing sleep (too often), and delivered campaigns that connect strategy to results - not just vanity metrics.
When she’s not running marketing plays, Sara can usually be found editing copy that was “fine” but not good enough or testing out new martech tools she swore she didn’t need.
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