Santiago de Buen and Stefani Barbero

Santiago de Buen is a product manager at ASAPP, where he develops AI-first products for contact centers. His focus is on GenerativeAgent, a voice and chatbot platform built from the ground up utilizing large language models, which redefines the partnership between agents and technology through a human-in-the-loop model. He has deep expertise in AI, with experience building machine learning infrastructure prior to entering the customer experience domain.

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Stefani Barbero is a marketing content writer at ASAPP. She has spent years writing about technical topics, often for a non-technical audience. Prior to joining ASAPP, she brought her content creation skills to a wide range of roles, from marketing to training and user documentation.

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Will the real AI agent please stand up

Santiago de Buen and Stefani Barbero

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