S.R.K Branavan

S.R.K Branavan, PhD, is VP of Research at ASAPP, where he works with an amazing team of data scientists and researchers to create insights, understanding and groundbreaking AI capabilities that are built into the company's industry-leading products. Branavan was previously chief scientist for machine learning at the London Stock Exchange. He has more than a decade of research and industry experience in AI and ML, and prior to that, a decade of engineering and management experience in high-reliability, large scale enterprise software engineering.

Why is it important to have a deep AI research team?

S.R.K Branavan

Academic research vs. solving real world problems

Get Started

AI Services Value Calculator

Estimate your cost savings

Calculate Savings

Request a Demo

Get Started

Recently Published

Browse Blog

We are thrilled to announce a revolutionary new product, GenerativeAgent™, which automates what was previously impossible to automate with our fully conversational generative AI voice and chat agent.

Customers change fast. Contact centers don’t. That’s precisely where summarizations can help. The integration of generative AI summarization solutions into customer experience strategies represents a transformative leap forward for the CX industry. Here’s what to consider when choosing a summarization solution that aligns with your needs.

The insights gained from a modern transcription + summary solution are invaluable in shaping your broader AI strategy. They provide a blueprint for identifying which areas of your business can benefit most from AI, helping to prioritize future projects. This strategic approach ensures that each step of your AI journey is aligned with your business objectives, maximizing the return on your AI investments.

Creating effective and insightful summaries of customer interactions is essential but it’s not easy to do. Read the top 8 things standing in your way.

Good summaries are essential to a well-run CX organization. Explore what summaries are, what makes a good summary, and why they are invaluable for modern CX organizations.

The 5 CX AI trends for 2024 - new generative AI bots, technology blended with the human touch, and how it will deliver transformational business value.

Contact centers are goldmines of market information, see how AutoSummary elevates actionable insights.

ASAPP Chief Scientist Ryan McDonald on why effective agent augmentation requires Agent Models versus Language Models

ASAPP Chief Scientist Ryan McDonald filters out the signal from the noise regarding leveraging Generative AI like ChatGPT and other LLMs (large language models) for CX

Playing "keep the customer away from the agent" is a lousy use of automation. A better strategy: Use automation to help the agent resolve customer issues.

Innovations in AI and machine learning allow you to offer more predictive, personalized engagement. See how improving the customer experience can not only increase loyalty, but boost your marketing ROI.

ASAPP researchers have spent the past 8+ years pushing the limits of machine learning to provide contact center agents with content suggestions

Browse Blog

Transform your enterprise with generative AI • Optimize and grow your CX •