Brian McNabb

What happens when AI becomes the primary way customer service is delivered? Explore the shift changing service leadership.

Human-in-the-Loop AI vs HILA: A better model for agentic CX – ASAPP Most human-in-the-loop AI models rely on escalation. Learn how HILA enables real-time human-AI collaboration for faster resolution, higher efficiency, and better CX.

What does enterprise-ready AI for customer service actually look like? Explore the tools, use cases, and strategy behind smarter support.

ASAPP CEO Priya Vijayarajendran and AI leaders explore challenges and opportunities of deploying AI in Customer Service.

Discover how the HILA approach to human-in-the-loop boosts CX, increases resolution rates, and unlocks scalable AI performance.

As AI agents scale, CX shifts from labor optimization to service system design. Learn how to restructure teams, metrics, and operations.

Explore how true end-to-end resolution, human-AI collaboration, and enhanced CX can dramatically compound your ROI over time.

The old CX model is broken. Explore how agentic AI is reshaping service delivery, workforce strategy, and the future of customer experience operations.

Containment rate isn’t enough. Learn how to measure AI agent performance using goal completion, accuracy, guardrails, and experience quality.

What airlines and JetBlue teach us about building agentic customer experience, where AI and humans work together to handle complex service interactions.

How an agentic platform improve customer service in travel and hospitality by enabling proactive support, personalization, and seamless omnichannel experiences.

ASAPP's FinOps journey: how we reduced cloud costs by 45% in two years and built a culture of accountability, optimization, and continuous improvement.