ASAPP achieves HITRUST certification to support regulated enterprises
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Stop piloting and start proving. 30 days to "Yes"

December 11, 2025
40-minutes

Join Mackenzie Smith (ASAPP) and Chance Whittley (PTP) as they unpack the real-world testing methodologies, frameworks, and success metrics that separate effective AI pilots from failed experiments. You’ll learn how to define meaningful success criteria, build repeatable test frameworks, manage non-linear outcomes, and create a culture of rapid, data-driven iteration.

You’ll also hear lessons learned from real enterprise pilots—and how to avoid their biggest pitfalls. Whether you’re planning your first AI agent pilot or scaling your fifth, this session will help you move from experimentation with agentic AI to execution with confidence and control.

What you'll learn:

How to structure a generative AI testing framework for speed and rigor
Practical do’s and don’ts for pilot testing, iteration, and success measurement
How to train, align, and empower testers across business and technical teams
The must-do, should-do, and never-do list for testing conversational AI
Headshot of Mackenzie Smith
Mackenzie Smith
VP Customer Growth

Mackenzie Smith is the VP & Head of Partnerships and Business Operations, responsible for product onboarding, ongoing services, technical support, technical project management, and partnership relations. Prior to ASAPP, she helped clients build proprietary advertising technology platforms at IPONWEB and lead client engagements for digital advertising at Merkle. Throughout her career, she has been focused on partnering with clients, across industry sectors, and utilizing technology and analytics to drive business value. She is a graduate of Harvard University.

Chance Whittley
Principal AI Consultant, PTP

Chance Whittley is a forward-thinking leader with over 25 years of experience in customer experience, operations, and contact center transformation. By combining innovative approaches with cross-industry best practices, he has consistently driven efficiency while elevating customer and employee experiences. A recognized expert in customer experience innovation, Chance has been instrumental in advancing Interaction Automation through Gen AI-powered technologies. His transformative work across multiple industries has enabled organizations to exceed customer expectations, solidifying his reputation as a key influencer.

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