ASAPP and Neudesic Partner to Advance Enterprise Generative AI for Customer Service

NEW YORK, N.Y., March 25, 2025 - ASAPP, the leading provider of AI-powered contact center software, today announced it has partnered with Neudesic, an IBM company, to bring its GenerativeAgent solution to organizations across industries such as travel and hospitality, retail, financial services, telecommunications, utilities, and insurance. GenerativeAgent is the enterprise AI agent that autonomously and safely resolves complex customer interactions over voice or chat.

ASAPP’s solutions are purpose-built for customer experience (CX) on a core of native AI, going beyond basic automation to dramatically increase contact center capacity and solve the toughest problems in customer service. Neudesic, a recognized leader in cloud integration and digital transformation, is uniquely positioned to expand the reach of ASAPP’s advanced AI-native® customer service solutions to a broader range of businesses by leveraging its deep expertise in cutting-edge technologies and extensive network of industry partners.

This strategic collaboration combines ASAPP’s powerful AI capabilities with Neudesic’s proven track record of delivering transformative digital solutions to empower companies to tackle real-world business challenges including optimizing customer engagement, streamlining operations, and unlocking significant business value. This joint approach is rooted in a commitment to innovation, operational excellence, and measurable impact, ensuring that organizations keep pace with the evolving digital landscape and drive sustainable growth.

With a proven track record in AI innovation, ASAPP develops solutions that solve the toughest problems in customer service. Its solutions are purpose-built for customer experience (CX) on a core of native AI, going beyond basic automation to dramatically increase contact center capacity. 

"ASAPP’s GenerativeAgent is designed to redefine the role of AI in customer service," said Aaron Fullen, Global Head of Sales at ASAPP. "Our partnership with Neudesic underscores our commitment to bringing impactful AI solutions to enterprises that deliver measurable outcomes with rapid deployment timelines. It’s more than just the technology, it’s about enabling businesses to harness intelligent solutions that deliver tangible results and set a new benchmark for customer service in the digital age."

“Our partnership with ASAPP advances Neudesic’s mission to drive AI-led transformation,” said Kunaal Kapoor, Chief Growth Officer at Neudesic. “By combining our deep expertise in Microsoft AI technologies with ASAPP’s advanced AI-powered automation solutions, we’re not just automating—we’re reimagining the customer journey. Together, ASAPP and Neudesic will set the standard for contact center capacity and AI-driven customer experience, helping businesses achieve radical improvement and meaningful results in a rapidly evolving landscape.”

About Neudesic
‍Neudesic, an IBM Company, is a global professional services firm dedicated to advancing businesses with Microsoft technology expertise. We excel where people, technology, and business intersect, focusing on turning challenges into opportunities. Our role is to guide clients from identifying their core challenges to implementing tailored business solutions, setting them up for sustained success. Founded in 2002, Neudesic is a wholly owned subsidiary of IBM and headquartered in Irvine, California. For more information or to consult with Neudesic to explore enterprise digital evolution, visit www.neudesic.com.