The most capable AI customer service agent you’ve ever met
GenerativeAgent resolves complex customer issues on its own over voice or chat.
The new standard for AI support agents
GenerativeAgent successfully handles nuanced conversations and multi-step problem-solving, resolving customer issues on its own.
Always-on service
GenerativeAgent is standing by 24/7 and scales automatically to meet demand. So when customers call or chat, they connect right away.
Flexible and conversational
GenerativeAgent is built on a core of generative Al so customers can speak naturally. When they change topics, it adapts easily.
Able to resolve complex issues
No prebuilt conversation flows required. GenerativeAgent takes action based on conversational context — much like a human agent with technical expertise.
Safe and reliable
GenerativeAgent is grounded on your knowledge base and comes with the industry's most robust safety mechanisms to mitigate hallucinations, prevent jailbreaking, and serve customers safely.
Smart enough to ask for help
When GenerativeAgent gets stuck, it asks a human advisor for guidance, an approval, or a judgment call - without transferring the customer.


A new approach to human-AI collaboration
Human-in-the-Loop Agents (HILATM) help GenerativeAgent keep conversations moving. Customers get resolution, not friction.
Real-time human-AI collaboration
GenerativeAgent knows how and when to involve human agents—without handing off the conversation.
Agent-centered workspace design
The Human-in-the-Loop Agents workspace gives human agents relevant context, smart summaries, and intuitive tools.
Continuous optimization
GenerativeAgent captures the human-in-the-loop agent’s decision logic to learn and improve over time.
Expanded automation potential
This new approach to human-AI collaboration expands your automation potential without additional configuration.

Better outcomes for your customers and your business
Your business can…
Raise your containment ceiling
GenerativeAgent resolves even complex customer issues, so it drives higher containment.
Achieve voice concurrency
Human-in-the-loop agents that work with GenerativeAgent can oversee up to 3 calls at once.
Save agents for high-value work
Routine calls and chats no longer fill queues, so you can redirect agents to interactions that drive bigger business results.
Your customers get…
No hold or wait times
Customers connect right away – no waiting for the next available agent, even during high-volume periods.
Faster resolutions
A high First Contact Resolution rate means customers get what they need faster and with less effort.
Flexible, personalized service
GenerativeAgent adapts to conversational context and customer data, so the experience feels personalized.
Not all AI agents are created equal
Why brands choose GenerativeAgent
GenerativeAgent is the most capable AI agent purpose-built for customer service today.
Purpose-built for CX
Designed from the ground up to handle complex, multi-step customer service interactions, at scale, for digital and voice.
Simplified integration
GenerativeAgent integrates easily into your technology stack, using your available APIs as-is with no additional development required.
Easy to use and manage
GenerativeAgent is designed to drive adoption and equip business users with no-code tooling for monitoring and optimization.
QA at scale
Observability tools equip your team to handle potential concerns in real time and spot trends over time for continuous improvement.
Human-AI collaboration
Instead of just escalation, our approach to the Human-in-the-Loop Agents (HILA) blends the speed and power of AI with human judgment.
Enterprise features for simpler
deployment and management
Intelligent orchestration
GenerativeAgent orchestrates multiple AI models, using each one for what it does best. That improves performance and safety.
Real-time monitoring
Capture structured data for every interaction. Automatically flag conversations for review when GenerativeAgent does something unexpected. Learn more
API transformation layer
GenerativeAgent can use your existing APIs just as they are. So you can deploy faster, avoiding development delays.
Testing and simulation
Create personas that interact with GenerativeAgent and simulate customer scenarios to test pre-production.
Model swapping
With GenerativeAgent, you get the latest AI models (LLMs) as more advanced models become available.
Observability
An audit trail documents GenerativeAgent’s actions and reasoning. Aggregate reporting helps you see what’s happening at scale.
No-code tooling
A user-friendly console equips your customer service team with no-code tooling to monitor and optimize performance without IT support.
Self-improving AI
Every time GenerativeAgent consults a human-in-the-loop agent, it uses the human input to learn and improve performance.
Real customer issues, real solutions
GenerativeAgent is a practical workhorse in any contact center.

Subscription management
GenerativeAgent cuts customer churn and protects revenue for businesses that rely on subscriptions.
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Retail customer loyalty
GenerativeAgent gives customers efficient service that drives repeat business and higher revenue.
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Reservations and booking
GenerativeAgent navigates complex systems and scenarios to manage customer bookings.
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Trusted by industry leaders
“ASAPP’s focus on deploying generative AI responsibly contributes to our shared vision of seamless people-AI collaboration, building public trust and achieving better outcomes.”

ASAPP achieves the AWS Generative AI Competency.
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AI safety and security by design
ASAPP takes a security and safety by design approach, rather than simply tacking on safety measures after development.
Works with your contact center platform
GenerativeAgent works with any contact center platform – on-prem or cloud. Native integrations are available for major CCaaS platforms.