ASAPP Adds Continuous Red Teaming to CXP to Build Trust in Enterprise AI

Product

Platform

Customer Experience Platform

Deliver personalized resolutions instantly by uniting your tools, data, and teams with our AI-native® platform.

Features

GenerativeAgent®

Automate interactions with AI agents

Build

Test & iterate AI agents before going live

Human + AI

Human-in-the-Loop (HILA™) workflow

Observe

Tools for governance, auditing, & control

Interaction Intelligence

One system of record for every customer

Integrate

Connect your systems—no rip & replace

Voice

Natural conversations, instant answers

Safety & Security

Enterprise guardrails & data protection

New Release

5 AI Agents + Orchestration

Explore ASAPP

Talk to GenerativeAgent

Product Resources

Documentation

Discover how ASAPP helps CX teams handle more interactions, resolve issues faster, and improve customer satisfaction—without adding headcount.

Industries

How we can help

Discover real-world use cases and learn how ASAPP can help you drive better outcomes in your contact center like faster resolution, increased efficiency, and improved customer satisfaction.

Industry

How we help

Self-service insights

Quality assurance

Real-time agent assist

CSAT improvement

Featured Resource

Figuring out how to get started with a generative AI agent might seem like a daunting task. But it doesn’t have to be. We make it simple with a reliable, data-driven approach to identify interaction types with high automation potential.

Customers

Resources

All Resources

Explore the latest in AI research and CX innovation. See how machine learning can help optimise agent efficiency and improve customer experiences.

Explore

All Resources

Explore the latest in AI research and CX innovation.

Blog

The best place to learn the latest and greatest in contact center AI.

Events

Come meet ASAPP in-person at an AI or CX event near you.

eBooks

Explore downloadable content on reimagining customer service with AI.

Webinars

Experts cover critical trends shaping AI-powered customer service.

Learning Hub

Learn the fundamentals of AI agents & agentic customer experience.

Featured Resource

The best AI Agent platforms for customer service: A 2026 buyer’s guide

Read now

Why ASAPP

We’ve redefined the human-AI relationship.

About Us

We help solve the toughest problems in customer service.

ASAPP in the News

Follow along with notable moments and milestones.

Partnerships

Our partner network helps you deploy AI and integrate quickly.

Patents

ASAPP is pioneering research with 70+ backed patents.

Research Papers

In-depth thinking on AI and the future of customer service.

Featured Resource

Inspired by large, complex, data-rich problems, ASAPP goes beyond basic automation to redefine the role of AI in the contact center. See how you can expand contact center capacity.

👋 Want to talk to our generative AI agent?

Click below to experience GenerativeAgent in action

Talk to GenerativeAgent: Try it now

Learn more about GenerativeAgent first

I’m interested in a demo

ASAPP officially joins the Agentic AI Foundation

About ASAPP

ASAPP is the agentic Customer Experience Platform (CXP) purpose-built for enterprise customer service. CXP orchestrates AI agents, human expertise, and enterprise systems to resolve customer issues faster and more accurately across voice and digital channels.

At the core of the platform is GenerativeAgent®, created to autonomously listen, reason, act, and improve through interaction intelligence. Enterprise service teams use ASAPP to run their operations with measurable outcomes, governance, and production-scale reliability.To learn more about ASAPP, visit www.asapp.com.