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Sept. 17-19, 2025
San Diego, CA

Execs in the Know Customer Response Summit San Diego

Join ASAPP at this year’s Customer Response Summit, where leaders from the world’s most recognized brands gather to elevate CX strategy and drive meaningful customer connections. From innovation labs to interactive shop talks, ASAPP will be on-site to showcase how AI can radically improve contact center performance and deliver better outcomes—for customers and agents alike.

Join ASAPP in San Diego

About the event

Customer Response Summit San Diego is a premier gathering of senior customer experience and service leaders from globally recognized brands. Hosted by Execs In The Know, CRS fosters open dialogue, collaboration, and real-world problem-solving across industries. This year’s summit focuses on elevating service delivery through innovation, leadership, and actionable CX strategies.

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What we're up to

Experience AI innovation up close at the Innovation Lab and join our interactive Customer Shop Talk session.

Connect with our team

Customer Shop Talk

Join the Conversation on AI in CX

ASAPP will be leading a focused, interactive discussion as part of the Customer Shop Talk series at CRS San Diego. These sessions are designed for intimate, peer-driven conversations—no slides, just shared challenges, real experiences, and practical ideas. Whether you’re in the early stages of AI adoption or scaling an existing program, this is a great opportunity to hear how others are navigating the journey—and to share your own perspective.

Stay tuned for more details on our topic coming soon.

Innovation Lab

Experience AI-native® CX

Step into the Innovation Lab and see AI in action.

Join ASAPP’s live demo experience to see how our GenerativeAgent is transforming contact center interactions with faster resolution, smarter automation, and seamless human-AI collaboration. Whether you're looking to deflect low-value contacts or unlock new capacity without adding headcount, this is your chance to explore the possibilities up close.

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What can ASAPP do for you?

GenerativeAgent® is the most capable customer service AI agent you’ve ever met. It resolves complex customer issues on its own over voice or chat. Using an innovative human-AI collaboration model, if it gets stuck, it asks a human for help - without making the customer start over.

Faster service for your customers

GenerativeAgent is on duty 24/7 and scales instantly to meet demand.

First contact resolution

Shorter queues for your agents

Save your human agents for higher-value interactions.

Graph showing a 49% increase in self-service.

Self-service increase

Lower costs for your contact center

Gain limitless capacity to serve customers without increasing costs.

Graph showing a 77% cost reduction per chat.

Cost reduction per chat

GenerativeAgent® communication visualisation.