Beyond AI agents: the next CX horizon begins September 18th
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October 22-24
Nashville, TN

Customer Contact Week (CCW) Nashville

Join ASAPP at CCW Nashville 2025, where industry leaders are exploring the future of customer contact. Visit us at Booth 303 to experience live country entertainment, hands-on demos of our GenerativeAgent, and even the chance to have a conversation with an AI agent yourself. Don’t miss our main stage panel and customer sessions showcasing how AI is reshaping the contact center.

Join the chorus of innovation in Music City

About the event

Customer Contact Week (CCW) is the world’s largest customer contact event series, bringing together CX and contact center executives to share strategies, insights, and innovations. In Nashville, you’ll find opportunities to connect with peers, attend thought-provoking sessions, and discover solutions shaping the future of customer engagement.

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What we're up to

Music meets meaningful CX

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Visit us on the Expo Floor

Booth 303: Live Demos & Entertainment

Stop by our booth to experience GenerativeAgent in action with live demos, try out an interactive “talk to an AI agent” experience, and enjoy live country entertainment that brings the spirit of Nashville right to the expo floor.

Main Stage Panel & Musical Guest

Day 1: 9:00-9:30am

Hear from industry practitioners on the biggest challenges shaping the future of customer contact. We’ll also share how a leading brand scaled AI from early pilots to generative agent deployment—highlighting lessons on use cases, human-in-the-loop oversight, and ROI. The session starts with a special musical guest performance you won’t want to miss.

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What can ASAPP do for you?

GenerativeAgent® is the most capable customer service AI agent you’ve ever met. It resolves complex customer issues on its own over voice or chat. Using an innovative human-AI collaboration model, if it gets stuck, it asks a human for help - without making the customer start over.

Faster service for your customers

GenerativeAgent is on duty 24/7 and scales instantly to meet demand.

First contact resolution

Shorter queues for your agents

Save your human agents for higher-value interactions.

Graph showing a 49% increase in self-service.

Self-service increase

Lower costs for your contact center

Gain limitless capacity to serve customers without increasing costs.

Graph showing a 77% cost reduction per chat.

Cost reduction per chat

GenerativeAgent® communication visualisation.