
Customer Contact Week (CCW) Nashville
Join ASAPP at CCW Nashville 2025, where industry leaders are exploring the future of customer contact. Visit us at Booth 303 to experience live country entertainment, hands-on demos of our GenerativeAgent, and even the chance to have a conversation with an AI agent yourself. Don’t miss our main stage panel and customer sessions showcasing how AI is reshaping the contact center.
Join the chorus of innovation in Music City
About the event
Customer Contact Week (CCW) is the world’s largest customer contact event series, bringing together CX and contact center executives to share strategies, insights, and innovations. In Nashville, you’ll find opportunities to connect with peers, attend thought-provoking sessions, and discover solutions shaping the future of customer engagement.

Music meets meaningful CX
Visit us on the expo floor
Booth 303: Live Demos & Entertainment
Stop by our booth to experience GenerativeAgent in action with live demos, try out an interactive “talk to an AI agent” experience, and enjoy live country entertainment that brings the spirit of Nashville right to the expo floor.
Main stage panel & musical guest
How Generative AI Hits the Right CX Note for Contact Centers
A conversation on how companies can roll out generative AI in contact centers without losing customer trust—mixing in tips on governance, human-in-the-loop balance, and scaling safely, with a musical guest to keep things lively.
Meet the team

Prior to ASAPP, Chris spent 20 years leading contact center strategy and technology implementation for Verizon and Alltel, leading staff operations, and managing desktop automation and augmentation.

Seth Marlowe is Director of Strategic Accounts at ASAPP, bringing over 25 years of experience helping organizations—from startups to Fortune 10s—transform customer experiences through innovative technology. A seasoned sales and customer success leader, Seth is ASAPP’s Account Director for American Airlines and works closely with Anshuman and other executives to maximize business outcomes through their use of generative AI. On a personal note, Seth is also a published author and frequent speaker on leadership, growth, and navigating change in both business and life.
What can ASAPP do for you?
GenerativeAgent® is the most capable customer service AI agent you’ve ever met. It resolves complex customer issues on its own over voice or chat. Using an innovative human-AI collaboration model, if it gets stuck, it asks a human for help - without making the customer start over.
Faster service for your customers
GenerativeAgent is on duty 24/7 and scales instantly to meet demand.

First contact resolution
Shorter queues for your agents
Save your human agents for higher-value interactions.
Self-service increase
Lower costs for your contact center
Gain limitless capacity to serve customers without increasing costs.
Cost reduction per chat
