
Join us at Customer Contact Week Nashville
Showcasing the evolution of human vs. automated agents in the contact center and how GenerativeAgent™ transformed customer experiences for JetBlue.
About the event
Customer Contact Week (CCW) Nashville is the leading event for customer experience and contact center professionals. Attendees will explore the intersection of workforce and technology, with over 50 expert speakers, 70+ sessions, and ample networking opportunities.
The event highlights emerging trends, tech solutions, and actionable strategies, offering live demos, 1:1 meetings, and unique experiences to advance customer contact initiatives. Join ASAPP as we sponsor and attend this essential gathering for industry leaders.

Join Our Keynote
Speakers: Main stage
Date & Time: Day 1, October 24, 2024 @ 4:45PM
Abbreviating Customer Pain - The role of the agent in a GenerativeAgent world
The numbers are on the rise in the contact center. Rising labor costs, agent absenteeism & turnover. Rising labor shortages. These patterns represent an opportunity to rethink the core problems surrounding how we use agents effectively, and where GenerativeAgent technology is filling the void.
Please join Dan Rood, CMO ASAPP, and Shelly Griessel, Vice President of Customer SupportJetBlue, in a targeted discussion around JetBlue’s deployment of GenerativeAgent technology, the relevant use cases which make sense, and how JetBlue is thinking about the evolution of human vs automated agents in the contact center.
Meet the Speakers
Visit booth 403 during the Summit to see first-hand how GenerativeAgent handles customer issues and improves resolution. Then, don’t miss ASAPP’s VP of Marketing, Dan Rood, as he discusses how AI is transforming customer experiences at JetBlue.

Dan Rood is the SVP of Marketing at ASAPP, the Generative AI leader in the Customer Experience space. For over 12 years Dan has been leading Marketing organizations within the CX space with special emphasis on narrative frameworks to transform product positioning. Dan spent the first part of his career in B2B SaaS Sales at companies like Microsoft, Amazon, Expedia, and American Express. Dan's primary passion is his wife and four kiddos. His life purpose is to perfect the smoking of a beef brisket which has eluded him for over 5 years.

Shelly is currently the Vice President of Customer Support at JetBlue. With more than three decades of customer care and operational leadership experience, she has dedicated her career to empowering teams to deliver thoughtful and personalized service across the globe. Prior to JetBlue, Shelly held positions such as Vice President of Customer Care at Overstock.com and also led customer experience teams at Experian, Hertz, and Wyndham Vacation Ownership, to name a few
What can ASAPP do for you?
GenerativeAgent® is the most capable customer service AI agent you’ve ever met. It resolves complex customer issues on its own over voice or chat. Using an innovative human-AI collaboration model, if it gets stuck, it asks a human for help - without making the customer start over.
Faster service for your customers
GenerativeAgent is on duty 24/7 and scales instantly to meet demand.

First contact resolution
Shorter queues for your agents
Save your human agents for higher-value interactions.
Self-service increase
Lower costs for your contact center
Gain limitless capacity to serve customers without increasing costs.
Cost reduction per chat
