Michael Griffiths

Michael Griffiths

Michael Griffiths is a data scientist at ASAPP. He works to identify opportunities to improve the customer and agent experience. Prior to ASAPP, Michael spent time in advertising, ecommerce, and management consulting.

How do you find automation workflows for your contact center?

How do you identify the right workflows to automate in the contact center? And quickly implement them? ASAPP was awarded a patent for the technology to meet this challenge. Read more

The chatbot backlash

Chatbots and IVRs have got a bad name. But there is a place for them in digital CX strategy. See how the right automated chat can help agents better serve customer needs. Read more

How machine learning delivers a custom solution for every enterprise

ASAPP AI models continuously learn from every customer interaction to optimize for your business. Learn why this advanced machine learning is radically more efficient than rules-based systems. Watch now

One relationship, any channel. That’s omnichannel excellence.

Let your customer’s engage with you on any channel—and even move between them—seamlessly. Voice, web, mobile. Here’s how to do it right. Watch now