Gina Clarkin

Gina Clarkin is a product marketing manager at ASAPP. She works to bring advanced technologies to market that help companies better solve real-world problems. Prior to joining ASAPP, she honed her product marketing craft at tech companies with firmware, wireless, and contact center solutions.

Why scaling AI in customer service starts with redesigning work

Gina Clarkin

The contact center operating model is reversing

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Get critical visibility into GenerativeAgent behavior with Conversation Explorer

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Compare the 5 best conversational AI agents for customer service across automation depth, integrations, and real-world outcomes, and see which delivers true end-to-end resolution.

This is how ASAPP Customer Experience Platform's coordinated AI agents continuously learns and improves, delivering 330% ROI for enterprise contact centers.

Learn how conversational AI in customer service has evolved from basic chatbots into systems that resolve customer issues end-to-end.

One bad AI interaction trains customers to demand a human agent. Here's the Human-in-the-Loop design that keeps customers engaged.

ASAPP now integrates Promptfoo to run continuous adversarial red teaming across 50+ vulnerability classes — quantifying AI safety with real-time attack success rates and OWASP/NIST alignment.

AI tools alone won't fix broken workflows. Learn how to redesign work around AI to drive real transformation in customer service operations.

Most contact center data goes unanalyzed. ASAPP's Insights Agent changes that, surfacing patterns from every interaction so CX teams can act faster.

How ASAPP's Optimization Agent enforces CX workflow execution structurally, learns from failed conversations, and improves over time.

Stop discovering AI agent failures in production. Simulation Agent stress-tests CX workflows before launch—so issues reach you, not customers.

10 tenets for AI governance in CX. Not a compliance add-on, but your operating system. Build trust, scale safely, and drive enterprise-wide outcomes.

How contact center AI reduces cost per interaction, automates voice and digital support, and scales capacity without adding headcount.

Stop waiting weeks to ship CX automation. Developer Agent builds enterprise workflows from plain language with plan-first approval built in.

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