Gina Clarkin

Gina Clarkin is a product marketing manager at ASAPP. She works to bring advanced technologies to market that help companies better solve real-world problems. Prior to joining ASAPP, she honed her product marketing craft at tech companies with firmware, wireless, and contact center solutions.

3 things customer experience leaders stopped believing (and what that tells us)

Gina Clarkin

Why scaling AI in customer service starts with redesigning work

The contact center operating model is reversing

Getting from escalation to collaboration: A better approach to human-in-the-loop

How to Equip Your Contact Center for Human / AI Collaboration

Get critical visibility into GenerativeAgent behavior with Conversation Explorer

Will the real human-in-the-loop please stand up?

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How mature AI governance transforms CX from risk control into a strategic advantage, and what it takes to reach autonomous, self-optimizing service operations.

For a decade, "contained" meant the bot handled it. It didn't. See the three beliefs CX leaders abandoned — and the agentic AI system vendors must now beat.

Architect voice AI for enterprise: understand the architecture required to deliver trustworthy voice experiences for customers at scale.

Real AI customer service examples from Bank of America, JetBlue, IKEA, and Walmart, and what enterprise teams can learn from each deployment.

Make sense of AI vendor claims. Learn the key questions CX leaders should ask to evaluate generative AI agents and find the right fit for their contact center.

Not all customer support AI is equal. Learn what separates agentic platforms from basic chatbots and how to evaluate vendors on resolution, not features.

Personalized AI greetings cut human agent requests by 10%. Learn why your voice bot's first sentence is losing you customers, and how to fix it.

Compare the 5 best conversational AI agents for customer service across automation depth, integrations, and real-world outcomes, and see which delivers true end-to-end resolution.

This is how ASAPP Customer Experience Platform's coordinated AI agents continuously learns and improves, delivering 330% ROI for enterprise contact centers.

Learn how conversational AI in customer service has evolved from basic chatbots into systems that resolve customer issues end-to-end.

One bad AI interaction trains customers to demand a human agent. Here's the Human-in-the-Loop design that keeps customers engaged.

ASAPP now integrates Promptfoo to run continuous adversarial red teaming across 50+ vulnerability classes — quantifying AI safety with real-time attack success rates and OWASP/NIST alignment.

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