Build
Build fast. Deploy with confidence.
From finding what to automate to proving it works in production — all in one platform.
Ensure speed, safety, and precision
Speed time to value
A faster path from idea to impact—and a better customer experience from day one.
Reduce operational risk
Test how the agent handles real scenarios before it ever talks to a customer.
Control the experience
Scale smarter by safely testing without disrupting the customer experience.
Meet your new agents
AI agents that help you find, build, test and optimize your customer-facing agent faster, with less risk.
Know exactly where to start
Analyze real customer interactions to find the highest-impact automation opportunities, before you build a thing. Stop guessing. Start where the value is.
Surfaces top automation targets directly from production conversations
Prioritizes opportunities by volume, complexity, and ROI
Keeps finding new opportunities even after go-live
From idea to deployment — in hours.
Describe what you want in plain language. Developer Agent generates the full configuration, shows its plan up front, and nothing changes without your approval. Build faster. Stay in control.
Shows its plan before touching anything — you approve, adjust, or reject
Flags errors at build time, not in production
Every change is visible, auditable, and reversible
Test every scenario before it reaches a customer.
Stress-test your AI against realistic personas, edge cases, and system dependencies — all before go-live. Launch faster. Fail less.
Simulates real customer goals, knowledge, and behavior
Surfaces failure points before they become production incidents
Speeds up compliance and risk approval on regulated workflows
Reliable execution. Every step. Every time.
AI handles the conversation. CXP governs the execution — enforcing every validation, API call, and policy step in the right order, without exception. Reliability isn't a promise. It's built in.
Separates conversational AI from rule-based execution by design
Validates workflows before launch so failures never reach production
No skipped steps. No policy drift. No surprises at scale.
Accelerate rollouts safely
The CXP platform comes with everything you need to test, validate, and go live with confidence.
Validate before go-live
Simulate real customer interactions, including goals, personalities, available information, and even mock system integrations.
Validate AI performance in advance and avoid surprises in production.
Ensure consistency and compliance
Automatically evaluate how well CXP handles key workflows like refunds, account changes, or cancellations—identifying risky or off-brand responses before they reach customers.
Ensure every scenario gets a passing grade.
Iterate safely, without impacting live operations
With Configuration Branches, teams can test, preview, and collaborate on updates in a secure, protected environment.
That keeps service continuity intact while you optimize.
De-risk AI agent rollouts
See AI behavior—without requiring live API connections.
Quickly test how the AI handles inputs and outputs, mimic backend systems, and validate workflows.
Switch from mock to live API when ready—no rework required.
Learn how ASAPP CXP delivers better customer experience
Explore ASAPP CXP
The AI-native® customer experience platform that delivers instant, personalized resolutions.
GenerativeAgent
Fully automate customer interactions with a personal AI agent for every customer.
Human + AI
Bring human judgment in, where needed, with our Human-in-the-loop Agent (HILA™) workflow.
Interaction Intelligence
Serve smarter and make customers feel known with a single, lifelong customer record.
Voice
Every interaction sounds effortless and stays accurate with natural, low-latency, context-aware voice.
Observe
AI you can trust with built-in tools for governance, auditing, and full control.
Integrate
Connect to your existing systems to unify data and context without ripping or replacing.
Safety & Security
Enterprise-grade guardrails and data protection measures let you scale with confidence.
Experience ASAPP CXP for yourself
