Start Smart: Selecting AI Agent Use Cases That Succeed

September 25, 2025
30 min
Speakers:
Hilary Scherer
Technology Director, GenerativeAgent at ASAPP
Bobby Kovalsky
Senior Manager, Insights and Strategy, ASAPP

About the webinar

AI agents hold great promise for contact centers, but early use case selection can make or break success. Go with the wrong ones, and you risk stalled momentum, wasted resources, and organizational doubts. Start with the right ones, and you build trust, rally internal support, and prove value for broader adoption.

In this fireside chat, Bobby Kovalsky, Senior Manager of Insights and Strategy at ASAPP, joins Hilary Scherer, Technology Director for GenerativeAgent at ASAPP, to share how you can identify AI agent use cases that deliver quick wins and long-term impact. They’ll discuss common misconceptions, key selection criteria, prerequisites for success, and when (and why) to involve human-in-the-loop workflows.

What you'll learn:

Why first use cases are high-stakes and how to choose wisely
Common mistakes to avoid when selecting AI agent opportunities
Criteria for evaluating high-impact vs. low-value use cases
How to measure early success and adjust when goals aren’t met

About the speakers

Hilary Scherer
Technology Director, GenerativeAgent at ASAPP

Hilary Scherer is the Technology Director for GenerativeAgent at ASAPP, leading enterprise implementations and development of generative AI for customer experience. With over a decade of experience in technology delivery and deployment, she specializes in helping Fortune 500 organizations adopt AI solutions that drive real business results.

Bobby Kovalsky
Senior Manager, Insights and Strategy, ASAPP

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Start Smart: Selecting AI Agent Use Cases That Succeed

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What you'll learn

1.

Why first use cases are high-stakes and how to choose wisely

2.

Common mistakes to avoid when selecting AI agent opportunities

3.

Criteria for evaluating high-impact vs. low-value use cases

1.

Why first use cases are high-stakes and how to choose wisely

2.

Common mistakes to avoid when selecting AI agent opportunities

3.

Criteria for evaluating high-impact vs. low-value use cases

4.

How to measure early success and adjust when goals aren’t met

5.

Start Smart: Selecting AI Agent Use Cases That Succeed

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AI agents hold great promise for contact centers, but early use case selection can make or break success. Go with the wrong ones, and you risk stalled momentum, wasted resources, and organizational doubts. Start with the right ones, and you build trust, rally internal support, and prove value for broader adoption.

In this fireside chat, Bobby Kovalsky, Senior Manager of Insights and Strategy at ASAPP, joins Hilary Scherer, Technology Director for GenerativeAgent at ASAPP, to share how you can identify AI agent use cases that deliver quick wins and long-term impact. They’ll discuss common misconceptions, key selection criteria, prerequisites for success, and when (and why) to involve human-in-the-loop workflows.