Shape the Future of CX at CRS Clearwater 2025

Join ASAPP and top CX leaders at the Customer Response Summit in Clearwater Beach, Florida, to explore how technology and innovation are transforming customer experience. Be part of dynamic conversations and immersive experiences that redefine what’s possible in CX.

Meet with us See what we're up to

Join us for CRS Clearwater

About the event

Set against the stunning backdrop of the Wyndham Grand Clearwater Beach, CRS Clearwater 2025 brings together CX visionaries for an unforgettable experience. With a focus on collaboration, innovation, and actionable insights, this event is more than a conference—it’s a community-driven journey into the future of customer experience.

Explore the full agenda

What we're up to

Join our curated panel discussion & visit the Innovations Lab

Mackenzie Smith

Tuesday, March 4 @ 1:30 PM - 2:15 PM

Connect with our team

_{Curated Panel Discussion}

Retooling the Customer Service Agent for an AI-Driven World

Date & Time: Tuesday, March 4 @ 1:30 PM - 2:15 PM

Discover how AI is changing the role of customer service agents in the modern contact center. This interactive session dives into how AI augments agent performance—enabling them to resolve complex issues faster, deliver personalized experiences, and drive customer satisfaction at scale. The panel will collect real-time audience feedback through live polls and compare it to expert predictions, sparking insightful discussions on AI’s impact on agent empowerment.

Insights into AI-powered tools that enhance agent productivity and decision-making.
Best practices for integrating AI to create "superagents" who balance efficiency with empathy.
Actionable strategies to stay ahead in an AI-driven customer experience landscape.

_{Experience AI for CX}

Find ASAPP in the Innovations Lab

Date & Time: Tuesday, March 4 @ 4:00 PM

After a full day of discussions and networking, step into a hands-on experience where CX innovations come to live. You'll be able meet with our solutions engineers to explore interactive demos of GenerativeAgent® and learn how our AI solutions improve customer care with voice, chat, and self-service support.

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Meet the Speaker

Mackenzie Smith

VP & Head of Partnerships and Business Operations

Mackenzie Smith is the VP & Head of Partnerships and Business Operations, responsible for product onboarding, ongoing services, technical support, technical project management, and partnership relations. Prior to ASAPP, she helped clients build proprietary advertising technology platforms at IPONWEB and lead client engagements for digital advertising at Merkle. Throughout her career, she has been focused on partnering with clients, across industry sectors, and utilizing technology and analytics to drive business value. She is a graduate of Harvard University.

Shelly Griessel

Vice President of Customer Support, JetBlue

Shelly is currently the Vice President of Customer Support at JetBlue. With more than three decades of customer care and operational leadership experience, she has dedicated her career to empowering teams to deliver thoughtful and personalized service across the globe. Prior to JetBlue, Shelly held positions such as Vice President of Customer Care at Overstock.com and also led customer experience teams at Experian, Hertz, and Wyndham Vacation Ownership, to name a few

What can ASAPP do for you?

GenerativeAgent® is the most capable customer service AI agent you’ve ever met. It resolves complex customer issues on its own over voice or chat. Using an innovative human-AI collaboration model, if it gets stuck, it asks a human for help - without making the customer start over.

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