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CX USA Exchange Logo
February 24–25, 2026
Fort Lauderdale, FL

IQPC CX USA Exchange

Join ASAPP at the IQPC CX USA Exchange, an invite-only executive forum bringing together senior customer experience leaders for candid, peer-driven discussions. ASAPP will be participating throughout the exchange, meeting with CX executives to explore how enterprises are moving beyond pilots toward governed, agentic customer experience at scale.

About the event

The CX USA Exchange is a private, senior-level event designed for decision-makers shaping the future of customer experience. Through curated 1:1 meetings, interactive discussions, and off-the-record conversations, attendees gain practical insight into how leading organizations are addressing complexity, governance, and scale in modern CX operations.

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The new standard in customer experience

ASAPP CXP brings governance, reasoning, and intelligent action together so every customer interaction is faster, safer, and more accurate.

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Executive conversations at CX USA Exchange

ASAPP will be meeting privately with CX leaders throughout the exchange to discuss real-world challenges enterprises face as they adopt AI in customer service. These conversations focus on how the ASAPP Customer Experience Platform (CXP) helps organizations unify systems, data, and workflows—enabling AI to reason, act, and resolve issues safely across voice and digital channels.

Meet the team

Seth Marlowe
Director, Strategic Accounts, ASAPP

Seth Marlowe is Director of Strategic Accounts at ASAPP, bringing over 25 years of experience helping organizations—from startups to Fortune 10s—transform customer experiences through innovative technology. A seasoned sales and customer success leader, Seth is ASAPP’s Account Director for American Airlines and works closely with Anshuman and other executives to maximize business outcomes through their use of generative AI. On a personal note, Seth is also a published author and frequent speaker on leadership, growth, and navigating change in both business and life.

Ricardo Bandeira
Director, Solutions Engineering

What can ASAPP do for you?

GenerativeAgent® is the most capable customer service AI agent you’ve ever met. It resolves complex customer issues on its own over voice or chat. Using an innovative human-AI collaboration model, if it gets stuck, it asks a human for help - without making the customer start over.

Faster service for your customers

GenerativeAgent is on duty 24/7 and scales instantly to meet demand.

First contact resolution

Shorter queues for your agents

Save your human agents for higher-value interactions.

Graph showing a 49% increase in self-service.

Self-service increase

Lower costs for your contact center

Gain limitless capacity to serve customers without increasing costs.

Graph showing a 77% cost reduction per chat.

Cost reduction per chat

GenerativeAgent® communication visualisation.