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Customer Contact Week Logo
November 12-13, 2025
Toronto, ON

Digital Customer Experience Summit 2025

Join ASAPP at the Digital Customer Experience Summit in Toronto, where we’ll showcase how Generative AI Agents are transforming contact centers with safer, smarter, and more efficient customer journeys. Stop by our booth and don’t miss our Day 1 panel discussion on embedding trust, governance, and impact at the core of AI-native CX.

ASAPP takes AI-native® customer service to Toronto

About the event

The Digital Customer Experience Summit is the premier event for exploring how technology, strategy, and customer expectations intersect. Over two days, CX leaders gather to share insights, spark ideas, and shape the next chapter of customer experience.

About the Event
What we’re up to

Trust, Efficiency, and AI—Live in Toronto

Connect with our team

Fireside chat

Breakthrough CX: Leveraging generative AI agents to drive safe and more efficient customer journeys

Explore how enterprises are embedding Generative AI agents into their contact centers to deliver safer, more efficient customer journeys—covering trust, governance, metrics that matter, and the evolving role of humans working alongside AI.

Visit our booth in the expo hall

Booth 4: Live Demos & Giveaways

Swing by the booth for a live GenerativeAgent® demo and a conversation on trust, governance, and measurable CX impact.

Meet the team

Hilary Scherer
Technology Director, GenerativeAgent at ASAPP

Hilary Scherer is the Technology Director for GenerativeAgent at ASAPP, leading enterprise implementations and development of generative AI for customer experience. With over a decade of experience in technology delivery and deployment, she specializes in helping Fortune 500 organizations adopt AI solutions that drive real business results.

Andy O'Brien
VP, Financial Services Sales

Shawn Hilditch
Solutions Engineer

What can ASAPP do for you?

GenerativeAgent® is the most capable customer service AI agent you’ve ever met. It resolves complex customer issues on its own over voice or chat. Using an innovative human-AI collaboration model, if it gets stuck, it asks a human for help - without making the customer start over.

Faster service for your customers

GenerativeAgent is on duty 24/7 and scales instantly to meet demand.

First contact resolution

Shorter queues for your agents

Save your human agents for higher-value interactions.

Graph showing a 49% increase in self-service.

Self-service increase

Lower costs for your contact center

Gain limitless capacity to serve customers without increasing costs.

Graph showing a 77% cost reduction per chat.

Cost reduction per chat

GenerativeAgent® communication visualisation.