A CX leader's guide to getting value from your AI agents

This CCW Digital market study examines how AI is reshaping customer contact and the evolving role of the human agent, finding that AI is driving measurable gains in efficiency and insight but has not yet fully delivered on the promise of more “human” experiences. It argues that real transformation depends on clearly redefining agent responsibilities, upgrading skills and workflows, and intentionally designing AI to augment—not sideline—human strengths.

Customer service in property and casualty insurance is complex, high-stakes, and deeply personal. This eBook explores how generative AI agents can automate policyholder interactions—from claims and billing to coverage guidance—while preserving trust and accuracy. It highlights practical, measurable ways insurers can reduce costs, improve satisfaction, and scale empathetic, compliant service across every touchpoint.

For travel and hospitality brands, guest experience is everything—and speed matters. This eBook outlines how generative AI agents can personalize service, manage disruptions, and handle multilingual requests across channels. From bookings and rebookings to lost baggage and loyalty programs, these use cases show how AI agents elevate CX while lowering operational costs and boosting revenue.