SKIFT Data + AI Summit
A passenger once stopped mid-conversation to ask who built the AI helping them rebook their flight. Not to complain — because it was that good. That's the bar ASAPP was built to meet. Join us at the Skift Data & AI Summit to see what AI your travel and hospitality brand can actually trust at scale.
About the event
The Skift Data & AI Summit brings together senior executives across travel, hospitality, and adjacent industries to explore how AI and data are reshaping customer experience, operations, and competitive advantage. This is where strategy meets execution — and where leaders who are serious about what comes next come to get ahead of it.
How agentic AI is solving the billion dollar hold queue.
June 3, 2026 @ 11:35 AM
Travel customer support is one of the hardest problems in the world to get right — and the one with the most to gain from AI. Rebooking a canceled flight. Resolving a loyalty dispute. Handling a surge of calls on the worst day of a traveler's trip. These aren't simple queries. They're complex, high-stakes workflows that legacy technology was never built to solve.
In this session, ASAPP Chief Architect Nirmal Mukhi explores how agentic AI is finally delivering on the automation promise the industry has been chasing for decades — and what it actually takes to move from pilot to production.
- Why travel problems are uniquely hard — and why AI is now uniquely suited to solving them
- How contact center operations are shifting from managing agents to agents managing AI
- The tension between speed and trust — and how leading enterprises are navigating it
- What measuring success actually looks like when AI is running live customer interactions at scale
Meet the speaker
Nirmal Mukhi is the Chief Architect at ASAPP, where he builds machine learning capabilities and products. Prior to joining ASAPP, Nirmal held leadership positions in engineering and research at IBM, where he was R&D lead for Watson Education, and served as CTO at TRANSFR. He has over 30 publications (with 4500+ citations), 15 patents, and has appeared on a Discovery Channel documentary about AI.
What can ASAPP do for you?
GenerativeAgent® is the most capable customer service AI agent you’ve ever met. It resolves complex customer issues on its own over voice or chat. Using an innovative human-AI collaboration model, if it gets stuck, it asks a human for help - without making the customer start over.
Faster service for your customers
GenerativeAgent is on duty 24/7 and scales instantly to meet demand.
First contact resolution
Shorter queues for your agents
Save your human agents for higher-value interactions.
Self-service increase
Lower costs for your contact center
Gain limitless capacity to serve customers without increasing costs.
Cost reduction per chat
