Prior to ASAPP, Chris spent 20 years leading contact center strategy and technology implementation for Verizon and Alltel, leading staff operations, and managing desktop automation and augmentation.

Diana Boutin is Director of Insurance Distribution at CAA Club Group, where she leads call centre and customer relations strategy for CAA Insurance. Over more than two decades at CAA, she's built contact centre operations from the ground up, driven double-digit revenue growth, and led major initiatives spanning telephony, CRM, and digital customer experience. A Certified Insurance Professional (CIP), Diana brings deep expertise in change management, operations, and people leadership, with a career-long focus on turning strong customer relationships into lasting loyalty.

Anthony Herbert is a business operations and transformation leader focused on how organizations improve performance through better systems, technology, and operational design. At Canada Life, he builds enterprise strategy and governance for AI, automation, and operational transformation, helping the organization turn new capabilities into measurable business value. His background spans aviation, financial services, healthcare, and industrial operations, with a consistent focus on making work more visible, consistent, and scalable as organizations adopt AI.