October 7-7, 2026
Nashville, TN

Customer Contact Week Nashville

Meet ASAPP at Booth #203, catch our main stage panel on the reversing contact center operating model, and join us for a happy hour with Atain — Sips, Bites & Connections, Thursday, October 8.

ASAPP is heading to Nashville to show CX leaders how AI can resolve more customer issues without losing human judgment

About the event

Customer Contact Week (CCW) Nashville brings together contact center and customer experience leaders for three days of programming on the future of service. Taking place October 7-9 at the Omni Nashville Hotel, CCW draws practitioners, vendors, and decision-makers from across the industry to trade ideas on where the contact center is headed next.

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What We're Up To

Solving real CX problems live at Booth #203, unpacking the AI-led contact center on the main stage, and toasting it all with Atain.

Connect with our team

Panel Discussion | Thurs. Oct 8 @ 5:00pm | Main Stage

The Contact Center Operating Model Is Reversing: Who Does the Work When AI Leads Service?

For decades, contact centers were designed around people delivering service, with technology supporting them. As AI resolves more customer needs, that model is reversing: systems increasingly execute the work, while people provide judgment, manage exceptions, govern outcomes, and improve performance.

Drawing on a real-world AI implementation and 20 years as a contact center practitioner, Chris Arnold explores which responsibilities move from people to AI, where human expertise becomes more valuable, and what new capabilities CX organizations will need.

Happy Hour | Thurs. Oct 8 @ 6:00pm | Bob's Steak & Chop House

Sips, Bites, and Connections with Atain & ASAPP

ASAPP and Atain invite you to a relaxed evening of cocktails, food, and good vibes — cuts, connections, and your kind of conversations. Join us at Bob's Steak & Chop House (Connected to the Country Music Hall of Fame & Omni Hotel) for a curated bites spread, a full bar, and real conversation with peers in customer experience and contact center leadership, away from the show floor.

To register, click here.

Meet the Team

Chris Arnold
VP of Customer Experience Strategy, ASAPP

Prior to ASAPP, Chris spent 20 years leading contact center strategy and technology implementation for Verizon and Alltel, leading staff operations, and managing desktop automation and augmentation.

Ricardo Bandeira
Director, Solutions Engineering

What can ASAPP do for you?

GenerativeAgent® is the most capable customer service AI agent you’ve ever met. It resolves complex customer issues on its own over voice or chat. Using an innovative human-AI collaboration model, if it gets stuck, it asks a human for help - without making the customer start over.

Faster service for your customers

GenerativeAgent is on duty 24/7 and scales instantly to meet demand.

First contact resolution

Shorter queues for your agents

Save your human agents for higher-value interactions.

Graph showing a 49% increase in self-service.

Self-service increase

Lower costs for your contact center

Gain limitless capacity to serve customers without increasing costs.

Graph showing a 77% cost reduction per chat.

Cost reduction per chat

GenerativeAgent® communication visualisation.