Don’t lose hard-won trust in one conversation

In customer experience, "pretty good" is a liability. Your AI should be predictable, auditable, and accountable from the architecture up, so customer trust isn't left to chance.

What trustworthy enterprise AI delivers

330%

Average ROI

$9.8M

Annualized savings

+12PT

CSAT lift

3.5x

Faster resolution

26X

Fewer mistakes
(compared to live agents)

Certifications are only the beginning.

Trust isn't a feature we ship. It's in every architecture decision we make.

Most AI platforms were built capable first, safe second—trust bolted on after the architecture was set.

We started from a different question: can an enterprise actually depend on this? That constraint shaped the architecture, the oversight, the testing, and the proof.

Trust in action

Five trust commitments built into ASAPP architecture.

Security & Compliance

Security goes beyond certification

Enterprise AI must be protected against risks that traditional software was never designed to handle.

ASAPP layers specialized models, automated safeguards, and continuous testing to defend against prompt injection, data leakage, and unsafe actions.

Visit our Trust Portal for more information.

Human Guidance & Control

Human expertise exactly where it matters

Human expertise included by design. Not as a fallback.

HILA™ (Human-in-the-Loop Agent) introduces a low-latency approval layer for high-stakes decisions.

AI handles work autonomously while HILA provides judgment when context, risk, or policy requires it. The result is greater automation without losing control.

Human Guidance & Control

Reliable AI behavior with every interaction

Combine generative AI with programmatic controls for predictable execution. Every time. 
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Accountability

Know what happened and why

Get visibility that makes every action attributable and explainable - decisions, actions, outcomes.
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Reduced Risk

Catch issues before they reach customers

Use powerful tools to ensure trust lasts after launch - simulation, adversarial testing and continuous evaluation.
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ASAPP incorporates specialized models that reduce hallucination risk, defend against prompt injection, enforce data policies, and restrict actions to enterprise-approved operations.

This gives enterprises confidence that automation and AI-augmented actions are effective, secure, and traceable—an essential requirement in regulated industries, such as financial services, telecom, and healthcare.

Mila D'Antonio
Principal Analyst, Customer Engagement

Same trust architecture. Different industries. Standout results in every one.

No other platform does this. Fortune 100 deployments in industries with the least margin for error.

4.1x

ROI

$10.3MM

Annualized savings

67%

Avg. containment

89%

First contact resolution

Insurance

13.2x

ROI

$4.1MM

Annualized savings

57%

Avg. containment

90%

First contact resolution

Travel & Hospitality

4.8x

ROI

$16.2MM

Annualized savings

90%

Avg. containment

95%

First contact resolution

Telecom

See trust in action.

How trusted enterprise AI works in production:

AI actions governed and controlled

Human judgment embedded into the workflow

Guardrails behind enterprise-scale automation

Controls that protect customers and your brand

Book a demo of ASAPP CXP

Frequently Asked Questions about Trust in AI

What certifications does ASAPP hold?

Answer: ASAPP maintains HITRUST, SOC 2 Type II, PCI DSS, HIPAA, GDPR, and CCPA compliance, and holds AWS Advanced Technology Partner status. Full documentation is available at trust.asapp.com, accessible to security and compliance teams during evaluation.

What is HILA, and how is it different from other human-in-the-loop approaches?

HILA is a human approval layer for high-stakes decisions — not a fallback for what the AI can't do. The GenerativeAgent prepares a recommendation; a supervisor approves or declines; the agent executes. The supervisor never interacts with the customer. The decision is fast because the agent has already done the synthesis.

How does ASAPP handle AI failures and edge cases in production?

Through continuous adversarial red teaming and full reasoning chain logging. We surface failure modes before deployment and log every AI decision for post-hoc review. Nothing operates as a black box.

Can ASAPP integrate with our existing CCaaS and CRM stack?

Yes. CXP is an agentic customer experience platform built to operate alongside existing enterprise infrastructure — Genesys, NICE, Amazon Connect, Salesforce-class CRM — without requiring a rip-and-replace. The architecture is additive, not disruptive.

How quickly can we see ROI?

ASAPP deployments produce measurable outcomes within the contract period — across resolution time, CSAT, and cost-to-serve. We can walk through deployment benchmarks specific to your industry and use case.