Future of CX
Generative AI for Agent Augmentation: Agents Models not Language Models
ASAPP Chief Scientist Ryan McDonald on why effective agent augmentation requires Agent Models versus Language Models Read more
Ryan McDonald, PhD
Chief Scientist at ASAPP
Generative AI: When to Go Wide and When to Go Deep
ASAPP Chief Scientist Ryan McDonald filters out the signal from the noise regarding leveraging Generative AI like ChatGPT and other LLMs (large language models) for CX Read more
Ryan McDonald, PhD
Chief Scientist at ASAPP
The keys to CX success in 2022 (and beyond)
The new year brings new challenges for CX organizations. Here are four real ways teams are succeeding during these uncertain times. Read more
Michael Lawder
Chief Experience Officer, ASAPP
Why companies who want true VoC need to engage the power of AI
Engage the power of AI to get rich voice of the customer (VoC) insight that you can act on right now. Build loyalty and grow CLV. Read more
Michael Lawder
Chief Experience Officer, ASAPP
When automation is ‘all or nothing’—what are you missing?
Automation or agent? The best results are achieved when you integrate AI into human workflows, optimizing efficiency for both live interactions and self-serve. Read more
Michael Lawder
Chief Experience Officer, ASAPP
Four AI-centered CX insights from fortune 500 CXOs
How do CXOs expect AI to improve customer experience? See what they say about innovations in automation to help agents, access richer insight, and more. Read more
Michael Lawder
Chief Experience Officer, ASAPP
Is your customer experience always getting smarter?
Take CX performance to new heights. Use automation to support your agents in serving your customers well—in a way that chatbots alone simply can’t. Read more
Michael Lawder
Chief Experience Officer, ASAPP
Are you tapping into the power of personalization?
Innovations in AI and machine learning allow you to offer more predictive, personalized engagement. See how improving the customer experience can not only increase loyalty, but boost your marketing ROI. Read more
Michael Lawder
Chief Experience Officer, ASAPP
Think beyond the bot: 3 proven strategies for digital-first business success
Digital CX has changed. Consumers today expect a seamless experience across channels. Learn how the latest innovations in AI are helping organizations meet new demands. Read more
Michael Lawder
Chief Experience Officer, ASAPP
Modern CX Teams: What do they have that you don’t?
Digital strategy isn’t limited to chatbots and IVRs. Innovations in AI create new opportunities for personalized engagement on channels your customers prefer. Read more
Michael Lawder
Chief Experience Officer, ASAPP
