AI for CX Ops: Myth Busted — Bite-sized video insights

Challenging the assumptions holding back customer experience operations

Table of Contents

AI is changing how customer experience organizations operate. But many of the beliefs shaping AI investments, workforce decisions, operating models, and vendor relationships were formed for a different era.

AI for CX Ops: Myth Busted is a short-form video series featuring Chris Arnold, VP of CX Strategy at ASAPP, challenging conventional wisdom about running customer experience operations in the age of AI.

Each episode takes on one widely held belief: from treating risk as a reason to delay AI adoption to assuming humans and AI must compete for work. Each examines what CX leaders should reconsider as AI becomes a larger part of customer service operations.

If you are interested in how agentic AI affects CX operations and what's next for CX leaders, also check out Chris' blog post series, Agentic CX Playbook.

EP1: False Beliefs of CX

Why long-held beliefs about CX could keep agentic AI from delivering the breakthrough outcomes previous technologies promised but failed to achieve.

EP2: The Binary Mindset

Why agentic AI allows CX leaders to move beyond either-or tradeoffs and pursue cost savings and improved customer satisfaction at the same time.

EP3: AI in the Workforce

Why CX organizations don’t need an army of AI experts to get started and should focus on the right partners and upskilling their existing workforce.

EP4: AI in Operation

Why operational complexity, from dispersed data and complicated tech stacks to difficult customer issues, shouldn’t prevent enterprises from getting started with agentic AI.

EP5: Human Expertise in AI

Why the expertise AI needs already exists in the workforce, and it’s time to have humans assist AI at the moments that matter.

EP6: Outcome-based Pricing

Why outcome-based pricing can align AI vendors and enterprises around shared success by paying for verified resolutions instead of activity or false containment.

EP7: Trust

Why trust in AI depends on the ability to test how AI agents will perform before deployment and observe every customer interaction once they’re live.

EP8: Interaction Ownership

Most contact centers still treat AI as a handoff to humans. Why the future of AI-human collaboration is about AI consulting humans—not transferring customers—to create a fundamentally different operating model.

EP9: AI vs. Humans?

AI isn't replacing human agents—it's changing how they contribute. How the right model of human-in-the-loop collaboration enables AI to scale while humans provide the judgment, governance, and expertise that continuously improve customer outcomes.