The latest
What’s different about the ASAPP approach to agent efficiency?
It’s possible to radically improve agent productivity AND increase customer satisfaction at the same time. ASAPP does it in a way agents and customers love. Watch now

Ted Burke
Director, Product Management, ASAPP
Five capabilities your contact center should have in a post-COVID-19 world
Gain quick insight into the contact center capabilities you need in order to provide experiences that delight our customers while meeting budget pressures — with an eye on scaling in the years ahead. Read more

Rick Hoefert
Chief Customer Officer, ASAPP
What’s wrong with an automation vs human approach?
Revolutionary thinking drives high-impact results. Here’s why automation should be used to empower human agents, not replace them. Watch now

Judith Spitz, PhD
Advisor, ASAPP
How can AI change the customer experience?
After 30 years with few changes in the contact center, AI technology is radically improving productivity in a way that both customers and agents love. Watch now

Rick Hoefert
Chief Customer Officer, ASAPP
What does it mean to augment an agent?
When artificial intelligence and machine learning assist contact center agents both consumer companies and the customer they serve win. Watch now

Yvette Kanouff
Partner of JC2 Ventures and Advisor to ASAPP
The false imperative of customer service automation
Customers talking to agents is not a failure of automation. But thinking that the sole use of automation is to keep customers away from agents is a failure of the imagination. See what’s possible. Read more

Macario Namie
Marketing
To extraordinary circumstances we must apply extraordinary remedies
ASAPP founder Gustavo Sapoznik started an AI research company to solve large enterprise business problems. Read his vision for the future of machine learning and CX. Read more

Gustavo Sapoznik
Founder and CEO, ASAPP
Collaboration in the digital age: Value at the intersection of people and machines
Throw out the outdated idea that you have to decide between people and automation. The real win is when the two work together seamlessly. Read more

Judith Spitz, PhD
Advisor, ASAPP
An urgent case to support contact center agents with AI built for them
Are you doing everything you can to support your frontline? See how AI can make contact center agents happier AND more productive. Read more

Rachel Knaster
Chief Product Officer, ASAPP