The 14th Annual Customer Experience Strategies Summit brings together CX and CS leaders for two days of actionable insights, interactive sessions, and peer-driven learning. From designing seamless digital journeys to aligning customer success with business growth, this is where customer experience strategy moves from ideas to execution.
Join ASAPP in Toronto
Learn about Tangerine's agentic AI journey and visit us at booth 4
Keynote
Inside the journey: Tangerine’s agentic AI roadmap for customer experience
Date & Time: May 29, 2025 @ 2:30 pm ET
In this fireside chat, Harry Clapham, Director of Operations Strategy and Enablement from Tangerine, will share an inside look at how his team has built an AI roadmap to elevate customer experience in banking. From setting early priorities to selecting the right partner, Harry will reflect on the decisions and discussions that are shaping their approach. The session will explore how clear alignment, trusted expertise, and long-term vision are laying the groundwork for future impact.
- Tangerine’s approach to developing its agentic AI roadmap
- How they evaluated and chose a vendor positioned to support long-term goals
- The process of building internal confidence and momentum in the program
- How the program balanced innovation with governance of risk and compliance
- What future-ready looks like: laying the foundation for scale and adaptability
Meet the speakers
Max Black is a sales leader at ASAPP who owns strategic customer relationships across financial services, utilities, retail, and other sectors for the firm. An early employee of ASAPP from 2017, Max founded the Customer Success function and also led Solutions Engineering, playing a key role in growing the company’s impact to customers and refining its approach to value delivery and technical solutioning. Prior to ASAPP, he worked on some of the earliest enterprise AI transformations at IBM Watson Group for multinational clients across sectors.
Harry Clapham is a transformational leader with global experience driving innovation in financial services. At Tangerine, he leads the bank’s multi-year strategy to elevate customer service through AI, automation, and digital modernization. Prior to Tangerine, Harry held senior roles at HSBC and first direct, where he led large-scale CX and operational change initiatives across Canada, the UK, and Asia.
What can ASAPP do for you?
ASAPP builds vertical AI products to help enterprises transform and elevate customer experience. We elevate human capabilities with our Generative AI solutions and tackle the most complex problems in data-rich customer service environments where automation can save costs and improve customer experiences.
Meet us at booth 4 and grab some swag
The ASAPP team will be on hand to talk CX automation with you. Book some time to meet with one of our solution engineers and learn how our AI solutions improve customer care with voice, chat, and self-service support.