Workflows

ASAPP—What’s wrong with an automation vs human approach?

What’s wrong with an automation vs human approach?

Revolutionary thinking drives high-impact results. Here’s why automation should be used to empower human agents, not replace them. Watch now

Judith Spitz
Judith Spitz, PhD

Advisor, ASAPP

ASAPP—What’s wrong with an automation vs human approach?
ASAPP—The False Imperative of Customer Service Automation

The false imperative of customer service automation

Customers talking to agents is not a failure of automation. But thinking that the sole use of automation is to keep customers away from agents is a failure of the imagination. See what’s possible. Read more

Macario Namie
Macario Namie

Marketing

ASAPP—The False Imperative of Customer Service Automation