Measuring Success

ASAPP—To realize Forrester’s vision of conversational intelligence, a human focus is needed.

To realize Forrester’s vision of conversational intelligence, a human focus is needed.

Forrester Research names ASAPP among the leading conversational intelligence providers, recognition for delivering CX performance improvements at scale. Read more

Macario Namie
Macario Namie

Chief Marketing Officer, ASAPP

ASAPP—To realize Forrester’s vision of conversational intelligence, a human focus is needed.
ASAPP—Task-oriented dialogue systems could be better. Here’s a new dataset to help.

Task-oriented dialogue systems could be better. Here’s a new dataset to help.

Dialogue State Tracking has run its course. That’s why we’re establishing a new Action-Based Conversations Dataset. Read more

Derek Chen
Derek Chen

Research Scientist at ASAPP

ASAPP—Task-oriented dialogue systems could be better. Here’s a new dataset to help.
ASAPP—Michael Lawder

Are you missing key revenue growth opportunities?

Identify best prospects and proactively engage them (at the right time) to close more sales. Learn how to grow revenue with the help of machine learning. Watch now

Michael Lawder
Michael Lawder

Chief Experience Officer, ASAPP

ASAPP—Michael Lawder
ASAPP—Rachel Knaster

Can your sales agents generate more revenue?

Customers are eager to take care of shopping needs by messaging with agents. See how you can grow revenue by using AI to empower your digital sales team. Watch now

Rachel Knaster
Rachel Knaster

Chief Product Officer, ASAPP

ASAPP—Rachel Knaster
ASAPP—Gustavo Sapoznik

A very different perspective on customer experience

Create a persistent relationship with your customers across channels, meet them with context however they contact you. And, empower every agent to serve them best. Watch now

Gustavo Sapoznik
Gustavo Sapoznik

Founder and CEO, ASAPP

ASAPP—Gustavo Sapoznik
ASAPP—Why AHT Isn’t the Right Measure in an Asynchronous and Multi-Channel World

Why AHT isn’t the right measure in an asynchronous and multi-channel world

How should we be measuring agent efficiency when it comes to concurrent digital conversations? In a multi-channel world, is AHT really the right metric to gauge CX success? Read more

Heather Reed
Heather Reed, PhD

Data Scientist, ASAPP

ASAPP—Why AHT Isn’t the Right Measure in an Asynchronous and Multi-Channel World
ASAPP—Michael Lawder

A silver bullet to end the conflict between lower cost and better customer service

It’s hard to balance support costs and great care. Skip the compromises with a new approach that delivers breakthrough results on both fronts. Watch now

Michael Lawder
Michael Lawder

Chief Experience Officer, ASAPP

ASAPP—Michael Lawder
ASAPP—Macario Namie

If you’re missing the signals you’ll likely miss the sale

Close more sales by knowing exactly what to say and when to say it. Engage AI to monitor signals, predict how to get your best results. Watch now

Macario Namie
Macario Namie

Chief Marketing Officer, ASAPP

ASAPP—Macario Namie
ASAPP—Rachel Knaster

Automation or agent? A fluid mix gets best results.

Integrate AI-driven automation seamlessly into agent workflows for higher productivity, greater customer satisfaction. Watch now

Rachel Knaster
Rachel Knaster

Chief Product Officer, ASAPP

ASAPP—Rachel Knaster
ASAPP—Gustavo Sapoznik

Increasing human productivity is key to transforming CX

True CX innovation requires a focus on the agents who interact with your customers all day. Watch now

Gustavo Sapoznik
Gustavo Sapoznik

Founder and CEO, ASAPP

ASAPP—Gustavo Sapoznik