Digital Engagement

ASAPP—Are you tapping into the power of personalization?

Are you tapping into the power of personalization?

Innovations in AI and machine learning allow you to offer more predictive, personalized engagement. See how improving the customer experience can not only increase loyalty, but boost your marketing ROI. Read more

Michael Lawder
Michael Lawder

Chief Experience Officer, ASAPP

ASAPP—Are you tapping into the power of personalization?
ASAPP—Why AHT Isn’t the Right Measure in an Asynchronous and Multi-Channel World

Why AHT isn’t the right measure in an asynchronous and multi-channel world

How should we be measuring agent efficiency when it comes to concurrent digital conversations? In a multi-channel world, is AHT really the right metric to gauge CX success? Read more

Heather Reed
Heather Reed, PhD

Data Scientist, ASAPP

ASAPP—Why AHT Isn’t the Right Measure in an Asynchronous and Multi-Channel World
ASAPP—Think beyond the bot: 3 proven strategies for digital-first business success

Think beyond the bot: 3 proven strategies for digital-first business success

Digital CX has changed. Consumers today expect a seamless experience across channels. Learn how the latest innovations in AI are helping organizations meet new demands. Read more

Michael Lawder
Michael Lawder

Chief Experience Officer, ASAPP

ASAPP—Think beyond the bot: 3 proven strategies for digital-first business success
ASAPP—Modern CX Teams: What do they have that you don’t?

Modern CX Teams: What do they have that you don’t?

Digital strategy isn’t limited to chatbots and IVRs. Innovations in AI create new opportunities for personalized engagement on channels your customers prefer. Read more

Michael Lawder
Michael Lawder

Chief Experience Officer, ASAPP

ASAPP—Modern CX Teams: What do they have that you don’t?
ASAPP—The Chatbot Backlash

The chatbot backlash

Chatbots and IVRs have got a bad name. But there is a place for them in digital CX strategy. See how the right automated chat can help agents better serve customer needs. Read more

Michael Griffiths
Michael Griffiths

Data Scientist, ASAPP

ASAPP—The Chatbot Backlash
ASAPP—The profound limitations of rules-based chatbots

The profound limitations of rules-based chatbots

Rules-based chatbots simply can’t handle the complexities of customer conversations. See why forward-looking companies have moved on. Read more

Joseph Hackman
Joseph Hackman

Senior Machine Learning Engineering Manager, ASAPP

ASAPP—The profound limitations of rules-based chatbots
ASAPP—Automation Should Help Resolve, Not Deflect

Automation should help resolve, not deflect

Playing “keep the customer away from the agent” is a lousy use of automation. A better strategy: Use automation to help the agent resolve customer issues. Read more

AustinMeyer
Austin Meyer

Head of Solution Design at ASAPP

ASAPP—Automation Should Help Resolve, Not Deflect